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TOTAL LICENSING
Chapman’s first property, the pre- the fourteen months
school stop frame animation sensation since the licensing
Fifi and the Flowertots, continues to programme launched
enjoy success. One hundred theatres and with three
have signed up the show the Fairy and years of exceptional
the Flowertots which has been wow- growth Fifi contin-
ing Fifi fans across the country. ues to deliver…..and
New pre-school license Roary the there’s more still to
racing Car and GSP will also be show- come!”
cased by the company at Brand Li-
censing, alongside GB Eye and the Big Brand Licensing
Badge Company. marks the first time
Chapman have recently announced in- that Chorion will
spiring second quarter sales results. be exhibiting the
In apparel, Roary is racing ahead at combined portfo-
155% above forecast for the second lio of Chorion and
quarter of 2008. And, on the girls’ side, Copyrights under
Fifi continues to blossom with a 53% the Chorion umbrella.
growth compared Noddy will be centre of attention as cialists Ruby Hammer and Millie Ken-
to the same quar- the property heads into its 60th an- dall to develop a Scarlett & Crimson
ter last year. niversary year in 2009. A year of cel- range of gift cosmetics and toiletries
Fifi and Roary ebrations is planned with extensive for the market.
have also over consumer and retail marketing com- The range will be designed to reflect
performed in oth- plementing a brand new 52-episode the key characteristics of the Scarlett
er categories. Fifi TV series, a fresh and innovative toy & Crimson brand: non-conformist, al-
has bucked the range, and an engaging new live expe- ternative and individual with a strong
industry trend to rience. sense of style.
deliver a rise in Chorion will also be at the show with “We are delighted to be developing
toy sales for the brand new 3D CGI animated chil- a line of cosmetics for Scarlett and
second quarter dren’s television series Olivia, based Crimson which is simply the coolest
compared to the on the award-winning books by Ian brand to hit the teen market. These
same quarter last Falconer. Commissioned by Nick Jr in girls are modern, edgy and the kind of
year. There were the US and already picked up by Five girls you would have wanted as your
nine Fifi products in the UK, the 52 x 11-minute pre- friend when you were 11,” comment
in the NPD Top school series is currently in produc- Ruby Hammer MBE and Millie Kendall
100 (source Pre- tion with transmission scheduled for MBE.
School Plush and early 2009.
Puzzle Market, July), over four million The continued development of the DRi will bring a wide portfolio of
toys have now been sold since launch ethically founded Peter Rabbit Natu- properties to Brand Licensing, includ-
and 22 million products sold over- rally Better brand will also be a key ing the World of Roald Dahl gift sta-
all. Fifi’s publishing success speaks highlight. One year on, the success of tionery, Miffy, Guess How Much I Love
volumes with a 62% growth year on Paddington’s 50th anniversary cam- You, Pink Cookie Design and Bubbleg-
year and over 1.3million books sold paign is clearly evident with plans al- um ‘Sunshine’.
to date. ready being mapped out for the next Two spotty puppies appear in The
Meanwhile, Roary has motored ahead twelve months and beyond. The latest Softest Spot with greetings cards sell-
with 1.4 million toy sales since July 07. updates on Princess Poppy, The Hor- ing well in Celebrations and calendars
The pre-school boys brand has ribles, Country Diary and The as well as a range of plush and gifts
seven products in the Snowman as well as many from Rainbow Designs launching for
Top 100 Pre-school other brands will also be 2009.
Plush and Puzzle Mar- available. DRi’s World of Roald Dahl licensing
ket, July. (Source programme is a continuing success
NPD). Coolabi, exhib- story with new licensees on board
Chapman Enter- iting at Brand this year and exciting developments in
tainment’s Direc- Licensing, has an- store for 2009.
tor of Licensing Val nounced that Scarlett A major bakery line, exclusive to Tesco,
Fry said, “Roary has & Crimson now has was launched in July and the products
demonstrated im- an association with are flying off shelves. A range of 15
pressive results in beauty industry spe- “delumptious” cakes are now on sale
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