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TOTAL LICENSING
On 4 November 2008 Germany’s unique opportunity to introduce re- derstanding of licensing issues through
most important licensing event, the tail to the full potential of the licensing the concurrent academy program.
Licensing Market, will once again business”. This year, the academy comprises high-
welcome business professional and The concept has attracted a number level seminar blocks on The Basics of
licensing experts to Munich. of manufacturers who will make their Licensing, Legal Practices, Brand Exten-
debut on the show floor at the Atrium sion and Field Reports. Each block will
Key players from the European licens- and Cocktail Lounge. These include BIB provide inside information and insight
ing industry have the opportunity to Holland, Dinico, Hamelin Paperbrands, for visitors and attendees.
meet in the glamorous atmosphere of IPLPerseco, Landré, The Cookie Com- In the morning, brand manufacturers
Munich’s Hotel Bayerischer Hof. pany and United Labels. will present their marketing strate-
“In no time at all, almost all show- Media support has also been first class gies - Jackie Duff, Regional Merchan-
rooms have been fully booked,” Heike dise Manager, Europe, Eurasia & Africa,
Winner, organiser of the event and Global Licensing and Retail Opera-
managing director, LIMA Germany, tions, The Coca Cola Company, talks
happily announced. The exhibitor list about licensing strategies and Diane
features major players including Ba- McGrath, Global Head of Licensing,
varia Sonor, Copyright Promotions and Reckitt Benckiser provides insights
The Licensing Company, major media into brand building. Both seminars will
companies including MM Merchandis- be held in English.
ingMedia, Nickelodeon & Viacom Con- The afternoon session is dedicated to
sumer Products, Super RTL, and The retail. Stefan Hilbck, Karstadt, together
with W&V, Brandora, Das Spielzeug, To-
Walt Disney Company, as well as ZDF with Martin M Bieri, Head of Strategy
tal Licensing and mep supporting and
Enterprises. As a result of increased & Business Development, Corporate
promoting the Licensing Market.
demand, LIMA Germany has even had Development International, Media-Sat-
Of course, in addition to exhibitors,
to provide additional showrooms. This urn, and others will present hands-on
the event has attracted a number of
year sees a marked increase in licen- field reports from the world of retail.
major sponsors – this year’s spon-
sees displaying their new products. Of course, the highlight of 2008 Licens-
sors include BiPBiP fromom thethe Netherlands,
“Our new extended show concept has ing Market is once again the LIMA Gala
ZDF Enterprises, Fipo Group, TLC, TV
really appealed to the industry”, com- held in the large ballroom of the Bay-
Mania, Super RTL, Merchandising Me-
mented Heike erischer Hof.
dia and The Cookie Company as this
Winner. “For An exclusive cocktail reception and a
year’s Platinum Sponsors.
the first time glittering gala dinner will provide the
2008 Licensing Market will not only
licensees are perfect background for networking,
give visitors a general overview of ma-
also presenting socializing and cultivating relationships.
jor licensed properties but also pro-
their products As always, the Gala will culminate with
vide a platform for meaningful discus-
in the gallery the recognition of the industry’s best
sion and exchanges on licensing topics.
rooms. This when the 2008 LIMA awards are pre-
In addition, the event provides the op-
gives them a sented.
portunity to extend knowledge and un-
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