This page contains a Flash digital edition of a book.
NEWS
TOTAL LICENSING
POKEMON SHOWS GROWTH IN THE UK AND FRANCE
Pokémon report that Pokémon Mystery Dungeon: Explorers of Time and Pokémon Mystery Dungeon: Explorers of
Darkness hit stores across Europe in July 4th. The game gives players the chance to live the life of a Poké-
mon.
The launch was supported by TV and print advertising across Europe as well as the development
of an online micro site containing an official Pokémon personality quiz.
The launch was also supported by a pre-order campaign in France and the UK, where all
those who ordered the game in advance received a limited edition Explorer’s Guide contain-
ing an exclusive manga by Ken Sugimori. Pre-orders in France were also rewarded with a DVD
containing the exclusive Pokémon Mystery Dungeon: Explorers of Time and Darkness animation.
Pokémon is reported to be the No. 1 license in France, showing 300% growth on the same period
in 2007 according to NPD data. This surge has been led by master toy licensee Bandai and their
line of Pokémon Diamond & Pearl toys, which according to NPD data, took the number one spot
in the boys action toys category for June in France.
Pokémon also has a strong foundation in publishing, with the Diamond & Pearl Look & Find Book
in the top three best-selling children`s books in France. On the movie side, the latest Pokémon
movie took more than $US 47 million at the Japanese box office last year, more than any other Poké-
mon film to date. The latest movie – The Rise of Darkrai - starring Pokémon trainer Ash and his faithful companion Pikachu,
launched on DVD in the UK in late September, together with an exclusive limited-edition Pokémon trading card. Europe
also saw the launch of the new Pokémon trading card game expansion Diamond & Pearl—Legends Awakened in August..
This latest installment of the best-selling Pokémon TCG features a gigantic set of more than 140 cards.
SIKORSKY AIRCRAFT LICENSED
LA Communications has acquired exclusive representation to market the trademarks of Sikorsky Aircraft Corporation,
designers and manufacturers of the world’s most advanced helicopters for commercial and military use. Sikorsky is a
subsidiary of United Technologies Corp. Under the deal, LA Communications will leverage all Sikorsky Aircraft trade-
marks including the renowned Black Hawk helicopter name, to build a licensing program across a variety of product
categories. Sikorsky’s extensive art photography collection will be included in the program. LA Communications has
targeted toys, video games, accessories, apparel, and publishing as potential product categories for future trademark
licensing business. Sikorsky retains rights to market its trademarks as well. Sikorsky Aircraft Corp, based in Stamford,
Conn., is a world leader in helicopter design, manufacture and service. Its mission statement reflects the company’s
long commitment to safety and innovation: “We pioneer flight solutions that bring people home everywhere... every
time.” United Technologies Corp., based in Hartford, Connecticut, provides a broad range of high technology products
and support services to the aerospace and building systems industries.
PEANUTS FOR PRESIDENT!
United Media report that, in partnership with Rock the action on the issues that affect their lives—empowering
Vote, Peanuts is inviting fans to vote for Snoopy, Charlie the 45 million young people in America who want to step
Brown, Linus, Lucy or Sally for President. Voters in the up, claim their voice in the political process, and change the
mock election can review the candidates’ bios, read their way politics is done.
platforms, cast a vote—and even register to vote in the Although Charles Schulz was opposed to injecting poli-
actual 2008 election. tics into the Peanuts comic strip in an overt manner, there
Peanuts has a long and memorable history with elections. were times when he subtly or slyly commented on the
Charles Schulz endured twelve presidential campaigns process. The “Political Peanuts” exhibition at the Charles
during his 50 years of creating Peanuts, and the M. Schulz Museum in Santa Rosa, California, takes a light-
presidential election years of 1960, 1964, 1968, hearted look at the political process in 30 Peanuts strips
and 1990 all found the Peanuts Gang con- and politically-themed artifacts. The exhibit runs July 16
templating a run for office or actively in- through December 1, 2008.
volved in an election of one kind or another On the consumer products side, a remastered, deluxe edi-
in the strip. In fact, Snoopy became so popular tion DVD, You’re Not Elected, Charlie Brown from Warner
as a write-in candidate in the real elections of 1968 and Home Video arrives on October 7, 2008. Non-partisan
1972 that the California legislature passed a law mak- Peanuts tees from Mighty Fine and Junk Food make a politi-
ing it illegal to enter the name of a fictional character cal and fashion statement. No matter their political party,
on the ballot. For nearly 20 years, Rock the Vote geography or gender, all citizens can relate to the senti-
has been using music, popular culture and new ment, Don’t Blame Me—I Voted for Snoopy. Retro-fashion
technologies to engage and incite young people tees for men and women also urge everyone to Back the
to register and vote. Rock the Vote gives young Beagle, Fight Pollution and vote Charlie Brown for Presi-
people the tools to identify, learn about, and take dent or Snoopy for President.
64
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180
Produced with Yudu - www.yudu.com. Publish online for free with YUDU Freedom - www.yudufreedom.com.