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NEWS
TOTAL LICENSING
NEW AND CLASSIC PROPERTIES FROM SONY
Sony will arrive at Brand Licensing show this year with a number of high profile titles in their licensing portfolio.
A key focus, of course, will be the 25
th
anniversary of the Ghostbusters franchise. Sony are looking to develop a program
for the anniversary in 2009.
Sony are also gearing up for Spectacular SpiderMan for which they are handling retail initiatives, with
Marvel continuing to handle the licensing. In the UK, the property launched on Nicktoons this Fall
and, according to Lisa Storms who looks after Sony’s international consumer products business,
the company are very optimistic for the success of the franchise following its successful ratings
in the US, where it launched in March.
Sony also have a number of further movies this year. They are handling promotional activites for
Pink Panther 2 starring Steve Martin and are working on Terminator Salvation where they have
theatrical rights. The movie stars Christian Bale and is scheduled to premiere in Summer next year.
Sony are also working on 2012, the Roland Emmerich disaster movie that will star John Kusack
and launch in July next year.
Following the success of The Da-
Vinci Code, Sony are currently
working on promotional oppor-
tunities for Angels & Demons, the
sequel to DaVinci which will again
star Tom Hanks. Filming is underway
in Los Angeles and Rome and the movie
will debut in Summer.
Finally on the movie side, Sony are working on
Cloudy with a Chance of Meatballs, based on the chil-
dren’s book written by author Judi Barrett and illustrated
by Ron Barrett.
The movie is planned to release in January 2010 and will star Andy Samberg and Anna Farris.
Beyond upcoming movies, Sony are also looking to develop programs based on key classic properties such as Bewitched,
Starsky & Hutch, Easy Rider, Charlie’s Angels and Karate Kid.
Although a number of these have enjoyed remakes in recent years, the licensing programs will be based on the original
movies and will target key categories including apparel and collectibles.
9 STORY SIGN BBC WORLDWIDE DEAL FOR WIBBLY PIG
Canadian based production and distribution company, 9 Story Entertainment has partnered with UK boutique produc-
tion house Wish Films to jointly produce a new animated series based on author and artist Mick Inkpen’s Wibbly Pig.
The series, targeting 2-5 year-olds, has secured commissions from the BBC for CBeebies, and both TVO and Knowl-
edge Network in Canada. Production has begun with plans for a Spring 2009 delivery.
Both 9 Story and BBC Worldwide will distribute, with 9 Story handling distribution rights for North America and Latin
America and BBC Worldwide maintains worldwide distribution rights for TV, DVD, licensing and merchandising, and
live-events for the series.
Wish and 9 Story are designing an interactive program to accompany the animated series. The online program will
seek to sustain the Wibbly “bond” through such activities as creating a unique playground, building their own interac-
tive stories and much more.
Gill Pritchard, BBC Worldwide’s Director of Children’s said, “We’re thrilled to be involved in Wibbly Pig; I’ve long ad-
mired the publishing phenomenon it has become so the chance to be part
of the animated television series is incredibly exciting. Will and Iain at Wish
are outstanding creatives with whom we have a great history of partnering
with – including Tweenies and our CBeebies Live Shows. Combining the
charming book characters, the creative talent of Wish Films and our own
expertise in the pre-school market, we hope to see great success from it
in the future.”
Multi-award winning book artist Mick Inkpen stories have sold millions
internationally with Wibbly Pig being one of his most popular series with
over 2.2 million copies sold worldwide. Inkpen is one of the UK’s re-
nowned authors, having created such classic characters as Kipper, Thread-
bear and Penguin Small. The Wibbly Pig books beautifully and artistically
tell warm humorous stories featuring Wibbly, a funny, inquisitive and engag-
ing character who turns his hand to the simplest of daily tasks.
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