NEWS
TOTAL LICENSING
NEW ARTISTS AND COLLECTIONS FROM MGL
�GL have new artists and images within their licensing port-
folio including Andrew Farley’s new Gothic images (right).
Commenting on the new line, Adam �eiklejohn of �GL said,
“Goth images are really hot right now and Andrew has cap-
tured the Vampy Femme Fatal perfectly with these images”.
Artist Sue Bates has also added new images to her collection.
�GL believe that the new fresh, bright and delicate images
are ideal for housewares, greetings cards and stationery.
Steve Read is a further artist who has a wide range of ma-
terial including fairytale and fantasty illustrations, landscapes
and underwater scenes. In addition, Read has created a large
collection of native American images which are enjoying suc-
cess on a wide range of product categories. Finally, Garry Walton (left) is a recent
signing for �GL. Garry’s specialty is mystical fantasy imagery which is inspired by
the countrywide surrounding his home. His art collections include unicorns, fairy
and dragon themes and have appeared internationally on many products as well
as featuring as book illustrations.
BRAND EXTENSIONS FROM BEANSTALK
British gardener Alan Titchmarsh has joined forces with years. �enrad has developed each Jaguar eyewear col-
Bulldog Tools to produce two new ranges of garden tools. lection by following the design cues of the Jaguar vehicles
Both ranges - Traditional Forged Garden and English Style themselves. This has resulted in innovative product which
Stainless meet the needs of experienced and enthusiast is totally in keeping with Jaguar’s global brand essence.
gardeners. Ferdinand �enrad has launched a new collection of his
Extending into this category is and hers sunglasses inspired by the Jaguar XF. Both sun-
a key strategic move by Alan glasses feature design elements that relate closely to the
and Beanstalk towards estab- stylised ‘X’ of the new Jaguar XF car.
lishing him as a strong garden Further Jaguar licensees include Eurolink in China for
and outdoors brand. The Alan leathergoods.
Titchmarsh Garden Tools will Eurolink has more than twenty years experience in de-
be available through leading signing and manufacturing leather goods specifically for
garden retailers. the Chinese luxury sector and intend to open Jaguar re-
On a different note, Jack Dan- tail and concession stores across China, with a flagship
iel’s Barbecue Sauces are the lifestyle store planned for either Shanghai or Beijing.
brand’s newest extension into Finally, Waalwear produce Jaguar menswear for the Euro-
the food category, following pean market. Waalwear’s formal wear collection consists
earlier successful launches of chocolates and fudge. of high quality tailored suits that draw on the tradition of
Beanstalk worked extensively with the brand to test po- fine British tailoring
tential new food concepts and subsequently negotiated Jaguar menswear is positioned as ultimate British luxu-
the licensing deal with the Baxters Food Group, one of ry alongside other brands such as Paul Smith and Hugo
the UK’s leading food manufacturers. Boss. Waalwear has two stand-alone stores in IIlum and
Jack Daniel’s has also entered into a promotional partner- �agasin and a number of concessions in upmarket bou-
ship with Weber grills, offering recipe books and giveaway tiques across Europe. They launched the new Jaguar per-
sauces with every purchase. An industry first, Jack Daniel’s formancewear collection in Pitti Uomo in July 2008. The
Barbecue Sauces are also sold alongside Weber barbecue collection was inspired by Jaguar’s racing heritage and
equipment in UK DIY chain Homebase. the collection includes traditional and sports shirts, polo
On the auto side, Ferdinand dinand �enrad enrad has has been been a a partner tner shirts, rugby shirts and jackets. The colour palette is based
of the Jaguar licensing program for more than twenty around rich reds, cool navy blues and pure whites
DORA PHOTO FRAMES LICENSED
Nickelodeon UK has awarded a license to InIn PhasePhase International, aa designerdesigner andand developereloper ofof electronicsonics products,oducts, toto
design and produce Dora The Explorer-branded digital photo frames.
The colored photo frames feature images of Dora on the left of the frame and her friend Boots the �onkey on the right,
can be used by children or parents to play their own photos: all they need is an SD SD Card, �DXD DXD Card d or or a a USB. Between een
plays of their own photos the Dora Digital Photo Frame displays images of Dora The Explorer and her companions.
Product is aimed at age three and upwards.
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