TOTAL LICENSING
40,000 fans per game, and during peak
season, it surpasses the 100,000 mark.
Club América also boasts its own of-
ficial magazine with a sizeable monthly
circulation, and is able to consolidate
one of the most solid loyalty programs
in the fútbol circle.
Club Deportivo Social y Cultural Cruz
Azul’s incorporation into Mexico’s
first Division of professional soccer
in 1964, marked a new era in Mexican
soccer. The team’s notable skills reach
national and international levels.
Founded in 1954, Club Universidad
Nacional – known as Pumas UNAM is
closely associated with the largest and
most prestigious university in Mexico,
HISPANIC BrandS
celebrating its 100 years of existence and was incorporated into
as Mexico’s most popular soccer team. the First Division over 45
The focus on American Hispanics
Chivas earned its first league champi- years ago. The club has a
has never been so high. Commanding
onship since 1997; reached the semi- core fan base of hundreds
$900 billion at retail, this demographic
finals of South America’s prestigious of thousands of alumni
is growing at an exponential rate and
Copa Libertadores championship in across all of Mexico as
key retailers are actively pursuing pro-
2005 and 2006; and continues to form well as internationally.
grams that speak to their lifestyle and
the base of Mexico’s national teams at Key licenses signed by
identity.
all age levels. Access Licensing Group
There are now 44 million Hispanic
With 10 league championship titles, for Mexican soccer include Fifth Sun
Consumers in the US - 15% of the
Club de Fútbol América brings an in- with a new range of fashion tops with
population. In fact, 20% of those un-
novative touch to the Mexican soc- unique designs which will be avail-
der 40 and of newborns are now His-
cer league. Considered to be one of able at retail Spring 2009; and Rhinox
panic.
the most powerful and recognizable Group landed a never before seen
Mexican soccer has been successful in
brands, Club América’s strong creden- “Soccer Shop” inside one of the big-
the informal market for over five years
tials and high-profile players are a pow- gest Hispanic regional chain retailers.
and is now expanding to mainstream
erful combination that sells-out games The program includes jerseys, soccer
retail accounts such as Wal-Mart,
at Estadio Azteca, and invites fan par- balls, backpacks, and other accessories.
Target, K-Mart, Sears, Walgreens and
ticipation like no other. The stadium’s The program is set to expand to more
Costco.
attendance averages an estimated stores this Fall.
Access Licensing Group are repre-
senting four major Mexican soccer
clubs and have now brought over forty
key licensees onboard with products
ranging from apparel, gaming/lottery,
mobile services, food and beverages,
stationery and personal care, acces-
sories, sporting goods, holiday décor,
infant and toddler apparel, pre-paid
phone cards, lottery products and
even Tequila!
Club Deportivo Guadalajara, popular-
ly known as ‘Chivas’, is Mexico’s most
beloved soccer club that for over a
century has fielded only Mexican-
born players in its famous red-and-
white-striped shirts. In 2006, Chivas
– which boasts over 30 million fans
across Mexico the United States and
Canada – won its record eleventh
Mexican league championship, while
137
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