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NEWS
TOTAL LICENSING
CBS UNVEIL BEVERLY HILLS, 90210 PROGRAM
CBS Consumer Products the Beverly Hills zip code to life
have launched a global licens- through a line of licensed cos-
ing program for 90210, the metics, cosmetic accessories and
highly anticipated contempo- nail products.
rary spin-off of Beverly Hills, Initial US products will be avail-
90210. The new 90210 pre- able in early 2009.
miered in September on The “90210 has quickly become one
CW in the US and debuts in of the hottest television proper-
key international markets be- ties around the world,” said Liz
ginning this fall. Kalodner, Executive Vice Presi-
Starting with apparel, cos- dent and General Manager of CBS
metics, fragrances, bags and Consumer Products. “The global
school supplies in the US, the merchandising program will capi-
merchandising program will talize on the buzz surrounding
feature iconography from the the new series, delivering trend-
new series along with retro right products to fans who aspire
designs from the original Bev- to the 90210 lifestyle.”
erly Hills, 90210. Initial US A contemporary spin-off of
licensees include LF USA, the the iconic drama Beverly Hills,
US arm of Li & Fung Group, 90210 the new 90210 looks at
for juniors and girls sleep- life through the eyes of Annie
wear, loungewear, underwear, Wilson and her brother Dixon,
t-shirts, fashion tops and whose first day at West Beverly
fleece, that will be distributed by the Giant, Briefly Stated Hills High School leaves no doubt they’re not in Kansas
and AME companies. anymore. 90210 is produced by CBS Paramount Network
FAB Starpoint will introduce backpacks, bags and back- Television with executive producers Gabe Sachs & Jeff Ju-
to-school stationery. Townley will bring the glamour of dah.
NEW INITIATIVES FROM NELVANA
Nelvana are concentrating on three key properties for Brand Licensing this year. Ruby Gloom is a fashion based brand
targeted at tweens and teens. Broadcast partners have been secured in all major territories including France 3 in
France, Super RTL in Germany, Raisat in Italy and Cartoon Network in Spain. Over 50 licens-
ees are signed internationally and agents include Jane Evans in the U.K., Canal+ License in
France, Super RTL in Germany and Starbright in Italy.
Bakugan will be the focus of a new product launch by Spin Master in France and
U.K. for Christmas 2008. Product will debut in the rest of Europe in 2009. A
live stage show in Paris entitled Franklin et ses Amis will be held at
the Grand Rex Theatre from October 8, 2008 to November 2, 2008,
presented by Koba, with media support, including partnerships
with Cherie FM, and TFOU. A new style guide for Franklin will be
launched in September 2008.
Finally, Hachette recently launched eight Babar books in France.
For Mipcom, Nelvana have four key properties this year including
Scaredy Squirrel, based on a book series by Canadian author Mélanie
Watt. The 26-episode animated television series and companion shorts are
being produced by Nelvana Studios aimed at childrend aged six to eleven.
Pearlie is the tale of a glamorous, fashion-conscious fairy who just happens
to be the official caretaker of a city park. Based on the best-selling Pearlie
books written by Australian comedian and radio personality Wendy Harmer,
Nelvana and Australia’s Sticky Pictures is producing the 2D animated series
targeted at children 6 to 10 years old. Pearlie is set to air on YTV in Canada.
Willa’s Wild Life is based on author Dan Yaccarino’s book An Octopus Followed
Me Home, Willa’s Wild Life is a 2D animated story aimed at children aged four
to seven. The series is set to air on TVO in Canada and Discovery Kids in the US.
Finally, Skull Kids is a new 26 x half hour 3D series, aimed at children aged six to
eleven, and co produced by Nelvana and Korean Studio Enemes.
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