TOTAL LICENSING
track systems, locations, playsets and ITV, the company formed
plush will roll out early 2009. The by the recent merger of
launch will be supported by a major Granada Ventures and Gra-
national TV advertising campaign and a nada International, has an-
sizeable stunt marketing campaign will nounced its plans for 2009
co-incide with the series premiere. and 2010.
Jess the Cat is a character from Post- A slate of ITV brands in-
man Pat. Now Jess has his own show, cludes the new music and
with his animal friends. Developed for entertainment series Britan-
pre-schoolers, Guess with Jess has a nia High, international rat-
highly engaging interactive format, in- ings hit Hell’s Kitchen and
viting the audience to enter the safe soap Coronation Street.
world of Greendale Farm, where they With this joined up, 360 de-
are encouraged to participate and join gree approach, ITV is able
Jess and his friends in their quest for to provide ongoing brand
answers. The 52 x 10 show is due to exposure on air, on dig-
air on CBeebies Autumn 2009 and ital channels, and on line.
Fisher Price is on board as master toy ITV Worldwide is also delighted to the essentials consumers need for
licensee, with product due to roll out announce it will hold merchandising the perfect nursery. Thanks to the
in 2010. licenses, home entertainment and in- recent appointment of Smart Li-
Pre-school series, Finley the Fire En- ternational distribution rights to ITV’s censing all of these products will
gine has been sold to over 90 terri- reinvention of classic series, The Pris- be in-store for Christmas 2008!
tories internationally and a compre- oner. This big budget remake is a co- The Brand Licensing Show will also
hensive licensing program is currently production between ITV Productions, see the return of Animal Soup and
in development. The show embraces Granada International and AMC. With Bad Alice. 2008 saw Animal Soup go
children’s fascination with vehicles as a worldwide premiere slated for 2009 global. G Squared was appointed to
they enjoy the colors, spinning wheels, and starring Ian McKellen, the new se- represent Hip in North America. The
talking bumpers, winking windshields ries is expected to be a huge gobal hit. company has developed a licensing
and moveable parts that Finley and his In addition, ITV Worldwide is licensing and merchandising programme fo-
friends have to offer. Over ten licen- films from the highly regarded Rank cusing on everything from apparel to
sees are currently onboard spanning catalogue with high profile, award home decor, stationery and gift items.
winning titles available such as Black One of the licensees, Briarpatch devel-
Narcissus, The Fabulous Baker Boys oped two games which have recently
and Bugsy Malone to name just a few. won the Parent’s Choice Silver Honor
Brand Licensing will also see ITV Award and the 2008 iParenting Media
Worldwide presenting a fresh look Award.
for Emmerdale, the Coronation Street Animal Soup is a wild collection
50th Anniversary and the classic Thun- of offbeat characters who lead
derbirds. identical and all-too familiar life-
ITV Worldwide also represents many styles in today’s frantic world.
third party properties, such as pre- Bad Alice, with her edgier graphics and
school brand Numberjacks and the on- quirky outlook still remains a strong
line trading card girls’ brand Bella Sara, character for the darker side of life. This
both of which are building a strong misunderstood misfit now has an inter-
list of licensees, and will see prod- national team of licensees and retailers.
ucts hitting the shelves this Autumn. HIP have also announced the opening
of an office in Amsterdam to handle
Hip Designs will be active at Brand HIP’s continental European sales and
Licensing Europe from the first day marketing.
of the show with the launch of a new Jeroen Van Kuik has joined HIP as Head
preschool property called Babybird & of International Licensing and will be
Bundle. Babybird & Bundle is an en- heading up this operation. Jeroen joins
chanting collection of stories and illus- HIP after seven years at Telescreen,
trations that appeal to both the young HIP’s Benelux agent.
toys, playsets, publishing, puzzles and and the young at heart. As well as handling Continental Euro-
games, wheeled products, greetings There will also be a number of the pean sales and marketing, Jeroen will
cards, and apparel. nursery items such as comforters, also be responsible for all of HIP’s in-
bedding, a range of apparel and all ternational agents.
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