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TOTAL LICENSING
IT’S SHOW TIME!
Brands, characters. and more ...
4Kids Entertainment Interna-
tional will again be at Brand Licens-
ing Europe this year, bringing a list and
updates both on new properties and
on others that have attained classic
status.
Among the properties on show will be
Teenage Mutant Ninja Turtles, the Yu-
Gi-Oh! franchise, The Dog, The Cat,
The Pig, Dinosaur King, Go Goriki,
Monster Jam and Pajanimals.
“The properties we are highlighting
at this year’s Brand Licensing Europe
emphasize both our commitment to
developing new, exciting brands and
the strength and longevity of our es-
tablished brands,” said Stephen Gould,
Co-Managing Director, 4Kids Enter-
tainment International. “We are look-
ing forward to a very busy and very
successful show.”
Sandra Vauthier-Cellier, Co-Managing
Director, 4Kids Entertainment Inter-
national, added, “This is a diverse, at-
tractive and, above all, exciting portfo-
lio of brands, and one that underlines
on CBeebies in 2009. It has recently duo’s new adventure will be a half-
our focus on high-quality, long-lasting
been picked up by Disney Channels hour special for BBC One and Aard-
properties. We expect Brand Licens-
worldwide, including the US. The se- man has a full licensing programme in
ing Europe to be a great place to do
ries combines Aardman’s world-class place. Production started in January,
business.”
stop-motion style with the colourful with delivery expected for Autumn
simplicity of classic pre-school anima- this year. All production is taking place
Aardman will be at Brand Licensing,
tion. at the Aardman studios in Bristol.
showcasing its first pre-school prop-
Aardman will also be
erty, Timmy Time.
showcasing devel- Felix The Cat Creations, Inc. has an-
Vivid Imaginations has been signed as
opment on the nounced the appointment of Allsorts
master toy partner and will be launch-
second series Licensing as its licensing agent for
ing products across
of the critical- the United Kingdom and the Re-
plush, playsets, games,
ly acclaimed public of Ireland in respect to
puzzles and outdoor
Shaun the Felix The Cat, Felix 100, Baby
toys for Autumn/
Sheep and pre- Felix, The Profes-
Winter 2009.
senting a new sor, Poindexter,
Egmont has picked
style guide and Master Cylinder
up UK and Com-
marketing plan and other Felix
monwealth publishing
to support the the Cat ancillary
rights to Timmy Time, and in a
launch in 2009. characters.
separate deal, Titan Magazines
In addition, Aardman will “John is an ex-
will be producing a monthly com-
launch a brand new Wal- cellent and well
ic for the UK and Eire.
lace & Gromit in A Mat- experienced licens-
Timmy Time is a 52 x 10-minute
ter of Loaf and Death. ing manager and we are
stop-motion animated series currently
Currently in produc- looking forward to working
in production and scheduled to debut
tion, the plasticine closely together for many
84
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