TOTAL LICENSING
book called ‘Learn to Fly with Lady- of greetings cards, coasters, magnets
bird’. And one noted politician asked and mirrors, using the Ladybird imag-
in Parliament, ‘Has the Right Honour- es with humorous captions. The range
able Member read the Ladybird Book uses illustrations from across the La-
on Politics?’ dybird books archive.
Over the 70s, the list grew to include
both popular classics and the Read It
PUBLISHING
Yourself series. With the 80s, Ladybird
A selection of Vintage Ladybird pub-
began to introduce other formats
lishing has been produced to help
alongside the now famous Mini Hard-
consumers re-live their childhood and
back and continues to do so today
take them back to the days of long
with everything from baby and activity
summers and simpler living.
books to reading series and licensed
There are two boxed sets of fa-
publishing
miliar mini hardbacks in slip
cases - Vintage Ladybird Box for
Boys (The Policeman, Danger Men,
the office with a hat and tightly rolled
The Story of Football, How it Works;
umbrella. Every beautifully illustrated
The Computer, How it Works: The
image is rich in everyday detail. In ad-
Motor Car, making a Transistor Ra-
dition, the archive contains artwork
dio), and Vintage Ladybird Box
from the range of non-fiction books;
for Girls (The Nurse, Shopping with
transport, hobbies, the natural world.
Mother, In a Big Store, Knitting, Help-
There was a Ladybird book for eve-
ing at Home, Understanding Maps).
rything!
In addition, there is A Ladybird Book
Which was your favourite? Anyone
of Childhood for both boys and girls.
who grew up with the books will no
With lavish, iconic Ladybird images
doubt have some they loved when
dating from the 1950s, this book will
they were younger. Do you remem-
take readers back to their childhood.
ber the Ladybird Book of Motor Cars,
The book also features articles from a
Florence Nightingale, The Seashore?
range of celebrities talking about their
The illustrations reflect a familiar
favourite Ladybird books – Valerie
world and are filled with icons and im-
Singleton, Alan Titchmarsh, Tony Rob-
ages that are ideal for using on a range
VINTAGE LADYBIRD
inson, Robert Elms.
of products from homewares and sta-
LICENSING tionery to accessories and apparel.
VINTAGE LADYBIRD
If your formative years meant play-
ing with conkers and space hoppers
LICENSED PRODUCT
ON-LINE
at the weekend, not bowling on the
For information about the Vintage
Half Moon Bay has produced a wide
Wii, then you are no doubt one of the
Ladybird line, log onto
range of fabulous products that hold
Ladybird Generation!
www.vintageladybird.com to learn
appeal across the generations.
The mini hardback
more about the products and have
The range includes
format is synony-
a browse of the books!
cake tins, coasters,
mous with Lady-
mugs and note-
bird and the illus-
books as well as
trations featured
purses, bags and
over the early
lunch boxes. These
years now bring
bright, colourful prod-
with them a strong
ucts pull out some of the
feeling of nostal-
most evocative motifs.
gia. Ladybird’s aim
The Spode range of mugs
was to produce a
features cover images from
book on every key subject,
all of the most popular books. From
at an affordable price and in doing so
Shopping with Mother and the Lady-
Ladybird have created a raft of pub-
bird Book of Garden Birds, to Pets
lishing and illustrations that reflect
and The Story of Cricket. Each mug
a world we remember fondly. It is a
comes in a unique ‘book’ box that
world where women stayed at home
portrays how each story read.
and baked cakes while men went to
Kiss me Kwik have produced a range
60
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