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TOTAL LICENSING
“I have been to both the Tokyo licens�
ing show and also in the US but there
is more chance to meet witwithh �sian sian
business contacts atat thisthis showw thanthan
other licensing shows,” said Hideyuki
Saida, Deputy General Manager of
Licensing & International Business �f�
fairs, Pony Canyon Inc.
“This is the only licensing show in �sia
that is truly international,” said Wade
Chen, Director of Consumer Prod�
ucts & Licensing, Interasia Marketing
(HK) Co. Ltd.
“Besides meeting everyone from the
licensing industry here, we also make a
lot of useful contacts. The people that
visit the show are here strictly for li�
The HongHong KongKong InternationalInternational LicensingLicensing launch and promotion of licensed
censing, so you have a
Conference featureded toptop notchnotch speak� properties and trademarks.
very good hit rate.”
ers �effery y Whalen, Senior Senior Vice Vice Presi� This year’s Premier Premier �sian sian Licensing Licensing
�nother buyer, Lo
dent and General Manager �sia, Latin �wards Winners were�� Harry y Potter otter
Kwok Chuan, Direc�
�merica and Third Party Licensing at from Warner Bros Consumer Prod�
tor General Manager
Warner Bros Consumer Products ucts won Best License (Entertain�
of Golden Baby com�
(US�)���� SimonSimon Phillips, Presidentesident ofof ment), whilst PostPet from �nimation
mented that the Hong
International and Worldwide Head International won Best License (Non�
Kong International Li�
of �nimation, Wirelessess ss andand GamingGaming entertainment). BossiniBossini EnterprisesEnterprises
censing Show is defi�
at Marvel Entertainment and and Keith eith Ltd won Best Licensee for M&M’s and
nitely representative
Hindle, Executive Vice President Li� MediaLink �nimation International
of the region and “will
censing, �mericas at FremantleMedia won Best Licensing �gency for The
help foreign brands oorr
Enterprises. Little Price.
properties tap into the lucrative Chi�
These high�level speakerspeakers sharedshared valu� In addition, Hello Kitty from Sanrio
nese mainland market.”
able market intelligence across licens� won best �sian Property and Best
ing opportunities in emerging markets, Marketing Campaign in Hong Kong
S�������������� ���������������
entertainment and sports licensing, was awarded to McDonald’s Restau�
I�������������������������� ���������� brand extension strategies and intel� rants (HK) for ‘The Colours of Sum�
P�of�ss�o���s
lectual property rights. mer’ featuring Hello Kitty & Friends.
Visitors to to the the show w could could also also keep keep
The debut ofof thethe ������ Licensing Licensing
abreast of the latest market trends andand
Workshops were greeted by
intelligence through the Hong Kong
those new to the thelicensing licensingindus�
NEW DATE
International Licensing Conference
try with with proactive proactive interaction interaction
and trade trade forumsforums,, whilwhilee learnlearninginingg li�
and quality questions. With the
L����s���� Oppo���u������s ������
censing start�upup skillsskills throughthrough thethe ������
aim of introducing basic licens�
As��’s Ls L����������s�� �o�s s ����
Licensing Workshops.
ing knowledge, knowledge, the the workshops workshops
consisted of threeee morning morning
The next Hong Kong International
sessions and were hosted by li�
Licensing Show� w�w�illill �e hele hel�� in conin con��nc�
censing industryindustry expertsexperts DannyDanny
tion w�w�ithith �sia’sia’s s �iggest toiggest to�� ee�ent��ent�� the the
Simon and Charles Riotto,
HKT��� Hong Kong ToHong Kong To��s��s anan�� �a�es es
President of LIM�.
Fair�� on on �� � �� �an�ar�� ������
The co��ine�� ee�ent ent w�w�illill ��ro�ii��e��e ee�en en
S��u������ L����s����
greater ��siness siness o��ort�nities nities together together
Ex�������� w�ith an increase�� nn���er oer o�� eexhi�itors s
Held concurrently with the an�� �ro�ert�� ow�ners ��ro� aro�n�� the
show, the Fifth Premier �sian w�orl���� �oin oin �s ans an�� �eet oeet o�er er ��������������
Licensing �wards continued q�alit�� glo�aall tratra��ers��ers at the at the eighth eighth
to grow as the only licensing Hong Kong International Licensing
awards event in �sia. It recog� Show���
nises �sian sian licensing licensing companies companies For �ore ��etails�� �lease �isit:
for their outstanding achieve� w�w�w���hkt��c��co�/hklicensingshow�
ments in the development,
156
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