TOTAL LICENSING
HIT Entertainment will be show- children about the
casing its portfolio of properties in- pressing issue of global
cluding Thomas & Friends, Bob the warming. Supported
Builder, Angelina Ballerina, Rainbow by a four book series,
Magic, Fireman Sam, Barney and Pingu. Snow Buddies by Shelly
Plans for Thomas & Friends’ 65th Anni- charms and educates
versary in 2010 are already under way. children.
Paving the way for Bob the Builder’s Dinoville is a whimsi-
10th anniversary in 2009 is new fea- cal collection of over
ture-length special ‘Race to the Finish’. sixty-seven characters,
Fireman Sam will move into CGI, accompanying fillers
scheduled for broadcast in 2009. A and backgrounds. Its
special DVD release will debut the colors and humorous
new look this Autumn. viewpoint has gained
Other properties on show will be An- it numerous fans. The
gelina Ballerina, Barney and Rainbow property is supported
Magic. by a two book series.
Express across all European territo-
Heartfull Friends was launched by
ries, Israel and the Middle East. RUG
For over 40 years Intercontinental Intercontinental early last year. This
will continue to license merchandising
Licensing, a division of Interconti- series was created by famed artist
for these titles inside theatres.
nental Greetings Ltd. has been bring- Hiroshi Watanabe who uses his finger
Richard Woolf, Director of Interna-
ing compelling designs to the market- as the only tool to create these airy
tional Licensing for JCP, said, “We are
place. As one of the oldest and largest designs.
thrilled to take on the role of rep-
international art design and licensing Douberries is a new series of fashion
resenting some of RUG’s incredible,
firms in the industry, they are able to forward girl characters. Each one has
globally loved musicals. We hope the
provide customers with a full range its own unique look and personality.
deal that we have signed in Europe and
of products and services including li- The series successfully combines the
beyond will be the start of a strong
censing concept design and facilitating style that tween girls aspire to with the
partnership with The Really Useful
cross marketing opportunities. innocence that their parents value.
Group in the licensing world. We’re
Although Intercontinental have a Smoofy and Biboo is a new ecological
going to be launching our partnership
catalog of over 30,000 decora- series. Boldly drawn by French artist
at Brand Licensing and look forward
tive designs, illustrations and Christian Carlin, Smoofy and Biboo
to the challenge of building a strategy
photography they are con- strives to explain environmentalism
that will make these shows licensing
stantly updating their ranges and conservation to children.
hits as well as West End hits.”
in order to assure that the
Michael George, Head of Merchandise
collections are always fresh At this year’s Brand Licensing show,
and Licensing for The Really Useful
and unique. In addition to Jetix Consumer Products will be
Group Ltd, added, “We are delighted
two of their best selling showcasing three new properties.
to be working with Jetix Consumer
and most established With new action-adventure series
Products. With their wealth of experi-
properties, Dear God Magi-Nation, Jetix will transport kids
ence we feel confident that they will
Kids and Hanadeka to a magical world created 3000 years
deliver a quality licensing programme
Club, they are ago.
which complements our own in-thea-
proud to have re- New action-comedy property World
tre licensing programme for these
cently launched of Quest will star a new duo that cre-
much loved musical theatre copy-
several brand new ates mayhem wherever they go; and
rights.”
series. Combo Niños is a new comedy-action
Petite Frite is a so- series that features the Combo Niños,
The Licensing Machine, the busi-
phisticated collection of illustrations four normal kids who go to school but
ness venture born out of the experi-
that features a cast of characters, are also training in the martial art of
ence of Panini, aims to build unique
painted in cool pastels. With images ‘Capoeira’.
brands with programmes including HV,
that are suitable for both boys and Jetix also come to Brand Licensing
Manga and TV distribution providing
girls, Intercontinental believe that Pe- following their appointment as mer-
full service on product development,
tite Frite is full of creative possibili- chandise licensing agent for The Really
event marketing and promotional sup-
ties. Useful Group.
port.
Snow Buddies by Shelly is a range that The deal sees JCP managing non-the-
The portfolio includes titles such as
features arctic animals and the world atre merchandising for hit musicals:
Naruto and Deltora Quest, based on
they live in. Polar bears, penguins, harp Evita, Cats, Joseph and the Amazing
the fantasy series books by Scholastic
seals and snow leopards help teach Technicolor Dreamcoat the Starlight
Inc and the first Western title ever
98
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