TOTAL LICENSING
years to come,” comment-
ed Don Oriolo, Felix the
Cat President and CEO.
“There are very few true
classic brands but Felix
The Cat is certainly one of
them. We see Felix appeal-
ing to a wide demographic
in a similar way to other of
the classic brands repre-
sented by Allsorts. We are
very much looking forward
to working with Felix the
Cat Creations,” said John
McInnerny.
Allsorts Licensing will also
The fabrics used are recycled and re-
be exhibiting their classic King Fea-
claimed giving the look a unique style.
tures properties including Betty
Blueprint have already come on board
Boop, heroes comprising Flash
to develop an exclusive stationery
Gordon, Mandrake The Magician
range for WHSmith to be launched in
and The Phantom. These are over
Spring 2009 and FABric Animals was
and above Popeye and Olive Oyl.
also showcased at the NY Licensing
All benefit from being kept fresh
Show last June.
with new style guides. In the case
Bang on the Door is a successful design
of Betty the latest style guide is
brand having been marketed for over
Surf Betty which brings Betty’s sex
20 years. With a proven track record
appeal to the beach capturing the
and an extensive portfolio of over
warmth of the late 60s and early
750 characters, licensees and retailers
70s Southern California surf scene.
have a unique opportunity to market
On Popeye, Allsorts and King Fea-
exclusive product ranges that appeal
tures have a new retro/ classic style
to their consumers. With the crea-
guide which draws on Popeye’s his-
tive support of the original creators
tory and popularity. It is effectively
as well as a vibrant design team, Bang
new poster art which will translate
on the Door continually refresh and
through all the lead product cat-
update their artwork portfolio. New
egories. Commenting, John McIn-
UK licensees on board include Mad-
nerny said, “The new Olive Oyl
catz (gaming accessories), Mindscape
has to be seen to be believed!”
(Nintendo games), Hallmark (greeting
All of these properties have ex-
cards), Danilo (calendars) and Pyramid
tensive licensing programmes in
Poster (poster & badges). Bang on the
place which are continuing to build.
Door is now represented by 10 Inter-
On the heroes side, when retro is
national agents across the world.
hot, the likes of Flash Gordon and
his fellow comic heroes come to
BBC Worldwide is heading to this
the fore. On Flash this has already
year’s Brand Licensing Europe with a
been experienced with ranges in
strong portfolio, featuring brands for
apparel working well in leading
Christmas this year. Dance with Me
store chains Debenhams and River
Teletubby, Dalek Voice Changer Hel-
Island.
met and Upsy Daisy and Her Bed all
feature in Hamleys’ predictions for
Bang on the Door will be show-
top toys this Christmas.
casing its new animal range FABric
Also showcasing at Brand Licensing
Animals at this year’s show.
are 3
rd
& Bird, Harry and Toto, In the
Based on the original Bang on the
Night Garden, Doctor Who, Teletub-
Door Animals this collection uti-
bies, Charlie and Lola, Planet Earth,
lises a photographic style featuring
Top Gear and Primeval.
handmade fabric representations
2009 will be the year of the party, ac-
of the animals.
cording to BBC Worldwide, who have
86
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180