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TOTAL LICENSING
inflated UK housing market. Don’t throw good money after bad. or service can you offer these cus-
Don’t forget that
This is NOT an excuse for every You shouldn’t be spending a penny on tomers?
for readers of Total
other business in the country to start any marketing or promotion without
Licensing Laura is
wringing its hands and begin blaming being able to monitor and evaluate the Next steps – taking Action
offering a completely
this month’s slow sales on a “national results. As ever reading, this is all for nothing
FREE no obligation
downturn”. If it works, roll it out fast. If it doesn’t if you don’t take ACTION and take ac-
business coaching
My clients are not seeing an affect of then you have learned something and tion NOW.
session. So go on and
the “downturn” because the first time minimised your losses.
pick up the phone,
they use the economy as an “excuse” • Identify three things you are going to
what have you got
for lack of action I send a rocket up 3. Get Clarity implement in your Business to dump
to lose? Your only risk
their arse! This is the time to have absolute clar- the slump.
is spending half an
ity on where you are taking your busi-
hour talking about
Who’s sending a rocket up yours?! ness. Make sure you’re clear what • Go online to www.BusinessCoach-
yourself…
market you intend to serve and how ing.co.uk and download our free
6 steps towards Business Growth you will be the best. Up your game e-book “The 12 Secrets of Success-
Contact
in a Downturn and have a clear strategy regarding ful Business Owners” for even more
Laura Ashley-Timms at
how you are going to get there. helpful tips on growing your Business
Notion Limited:
1. Take responsibility fast.
Tel (UK)
If you have genuinely seen a slowing 4. Get everyone focused on deliver-
0845 456 8217
down of your business growth, then ing to your goals • Call me to get some bespoke help
(International)
stop and think – what have you done Once you have clarity, share your vi- from one of our outstanding Business
+44 (0) 1926 889885,
differently recently? sion – and get the rest of your team Coaches. We now have national cov-
Mobile
One of my clients recently missed to own it. erage and I can literally get one of the
+44 (0) 7968 164083
her monthly sales target for the first It may mean changing specific roles – country’s top coaches into your Busi-
laura@notionltd.com,
time in a long time. Her knee jerk getting specific individuals to become ness this month. What have you really
www.BusinessCoaching.
response was to blame the downturn more customer-centric and focused got to lose?
co.uk
on the economy… and accept that on deliverables.
she should look at her costs because If they’re not up for this then find If you want to guarantee your suc-
the next year is obviously going to be people who are. Now is not the time cess then don’t forget to sign up for
tough to weather. to be carrying deadwood. You need “Change Momentum” my Business
If you’re nodding your head right now, everyone motivated and firing on all Tips newsletter, straight to your desk-
then stand up and take note!! cylinders. top every fortnight for FREE! Just log
On further questioning we learnt onto www.BusinessCoaching.co.uk
that her range (she was in retail) had 5. Never blame the Economy and sign up.
missed the mark. She had gone too Success is an attitude of mind. If you
eclectic and there was no sensible are the type of individual who takes It has been a pleasure writing for
pricing structure – it was all at the top comfort in shaking your head and tell- you – do keep in touch and let me
end of the budget so only attracting ing your friends how tough it is out know how you are getting on.
30% of her normal customer base. there, then shame on you; you might
Within hours she had re-laid the space as well close up shop now.
and changed her displays. She also hit Alternatively choose to get out of bed
Laura has over 15 years experience
the phones, proactively calling clients and get excited about taking control
at senior levels in the Licensing, Retail
who she knew would like some of the of your Business’ success.
and Marketing sectors working in
new collections. She quickly found it Our clients are almost all experienc-
UK, Europe, USA and Asia. In addition
was not going to be a problem to hit ing excellent and dynamic Business
to her wide business experience,
her sales target - in fact she is likely to Growth – they are operating in the
Laura has been coaching for over
exceed it this month! same economy as you. You have to ask
16 years. She is a Licensed Busi-
Working together, we have about a yourself how that can be?
ness Practitioner of Neuro-Linguistic
dozen new ways she can drive her
Programming and an accredited
sales at the moment - all completely 6. Find the Money
member of the Coaching Academy.
new opportunities! I have no doubt If your customers are feeling the pinch,
Throughout her dynamic career she
this will be her best year ever. then find new ones who aren’t. Who
has developed a unique insight into
are filling the restaurants, queuing up
what it takes to succeed in a variety
Dump the slump! to buy the latest new mobile phone
of different situations and environ-
and taking their families to the thea-
ments, and is passionate about the
2. Don’t Make Assumptions tre for over £200? I challenge you to
role that business coaching can play
Test and test again. If you have ideas try and get a family cabin this summer
in encouraging you to create and
and are holding back because of the on a cruise at £5000 plus… you cant,
seize opportunities and to grow
cost then test on a small scale first. they’re all booked up. What product
profitability.
169
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