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Fall 2008


Well, Summer is over and be that consumers don’t street stores cannot offer. Grüße
Publisher/Editor
we’re all entering the busy want it. But it’s much easier But consumers are still buy-
Francesca Ash
pre-Holiday season amidst and much more comfortable ing. In many ways it is just the
francesca@totallicensing.com
mixed signals on various to blame a recession. In other patterns of buying that are
economies around the world words blame something that shifting away from traditional
Sales/Marketing Director


and an understandable de- appears to be out of our con- retail to e-commerce where
Jerry Wooldridge
gree of trepidation ahead of trol. consumers see better value. Gr
jerry@totallicensing.com
fourth quarter sales. Inevitably, the financial climate And this leads us to look at
How will licensed products will have its casualties. But traditional retail in a new
oet
Advertising Sales
fare against the much-her- haven’t we all been saying for light. In the UK, retail em-
James Ash Saluti

alded general downturn in years that the market place ploys 11% of the total work-
james@totallicensing.com

retail? Some believe that, is way too overcrowded? force. In 2007, retail sales in
particularly on the kids’ side, Traditional retail is suffering. the UK were $475 billion
Subscriptions
licensed products will still Nobody doubts that. But on- – more than the combined
Tracy Porter
ns
continue to sell well. line retail is still growing at a economies of Denmark and
tracy@totallicensing.com
o
ti
Why? Whilst parents and rapid pace. Portugal.
grandparents may postpone Last Christmas in the UK, on- The big European retailers

Digital Subscriptions a
the expensive holiday, mov- line sales saw an increase of – Carrefour, Tesco, Schwarz
subscriptions@totallicensing.com
ing home or changing the 50% over the previous year. (Lidl), are, according to all
www.totallicensing.com/reg.htm ut
car (unless it’s for fuel econ- In fact, on Christmas Day it- reports getting bigger and,
omy reasons), their kids and self, when all traditional retail of course, more powerful.
Contributing Writers
grandkids seem unlikely to outlets were closed for the Of the top 10 European re-
Becky Ash
Sal
notice the recession. Holidays, more than $150 tailers, each and every one
Laura Ashley-Timms

Children will still have the million was spent online – an saw increased sales in 2007
Dalia Benbassat
latest must-have toys and ac- increase of 269% on the pre- compared with 2006. In fact,
Carla Bernosky
cessories under the Christ- vious year’s Christmas. In the between the top ten, they av-
Marici Ferreira
mas tree this year. US, spending in November eraged a 7% increase.
Morten Geschwendtner
As all of us that have had and December online rose Some dramatic price cut-

Marty Malysz
children know, buying for by around 20%. ting and discounting may
George Medina
Saudaçoes
kids is an emotive issue – and These are not recessionary well change the situation this
Caroline Mickler
one that often takes little if figures. They represent a shift year.
Reyne Rice
any notice of financial con- in retail patterns that have to But, make no mistake, con-
Charles Riotto
straints. be taken into account when sumers will still continue
Laura Ashley-Timms in her looking at retail statistics. to buy products. They are
TOTAL LICENSING LTD
Coaching column this issue, Back to last Christmas again just having to become more
4 Wadhurst Business Park
points out that we’ve talked and British retailer Marks price-conscious and savvy
Faircrouch Lane, Wadhurst,

ourselves into a recession & Spencer enjoyed bumper than they have been in the
East Sussex, TN5 6PT, England

and now, particularly in the online sales which were up past. And that is something
Tel: +44 (0) 1892 782220
UK, we need to help recov- by 78% in the 13 weeks to that everybody in the licens-
Hålsning
Fax: +44 (0) 1892 782226
ery by talking ourselves out December 29
th
. This helped ing industry - brand owners,
www.totallicensing.com
Saludos
of it. to offset sluggish high street agents and licensees - are go-
© 2008 Total Licensing Ltd
Nobody doubts there are sales in the clothing and food ing to have to come to grips
Total Licensing is published four times
• very real economic issues sectors. with as they weave their
each year. Subscription rates for the
– the mortgage and housing Of course, at a time when way through these turbulent
printed issue per year are crisis, fuel increases and food consumers have less cash in times.
ar
US $70 • UK £35 • €50. costs etc. However, if we are their pockets, they are go-
The digital issue is free of charge.
not careful, a recession can ing to be more careful about Francesca Ash

All illustrations are reproduced by
become a very easy target what they buy and, in particu- Publisher/Editor

permission of their owners.
for blame. lar, how much they pay for it.
Printed in England
If a property fails to sell well Online sales have traditional- Jerry Wooldridge
Greetings
at retail, it may just possibly ly shown discounts that high Director
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