This page contains a Flash digital edition of a book.
TOTAL LICENSING
and watches, Ethos for mugs and Pop be on show includ-
Art Products for tee shirts, bags and ing apparel, shoes,
wallets. sporting goods,
electronic games,
Metrostar, the licensing and literary school supplies,
agency has been chosen by the Estate bags and home fur-
of the late Michael Cole to manage nishings.
the first coordinated licensing cam-
paign for Bod. The range will start with Nel Whatmore
publishing, stationery and greetings. will be showing
Bod was created by Michael and for the first time in
Joanne Cole as a series of four chil- her own right. Her
dren’s books published by Methuen company believes
in the 1960s and was later developed that her work of-
by them into an animated series for fers potential for licensing deals, as the that turns from a chair into a bed, ex-
BBC’s ‘Watch with Mother’, voiced modern florals and original designs tra large indoor/outdoor beanbags,
by John Le Mesurier. The series com- can be adapted into interior designs. bedding, skateboards and toiletries.
prised 13 episodes and ran from 1975 Licensing under her brand Reasons Further expansion of the brand is in
to 1984 featuring Bod and his friends. to Be, collections will be displayed, progress for UK, Europe and North
Bod also ran on television in many together with a new collection cre- America.
countries including Australia, Scandi- ated specifically for the show, to be
navia and the USA on Nickleodeon’s revealed there. Popcorn the Bear International
Pinwheel programme. has announced the acquisition of the
More recently, the distinctive Bod The Science Museum will be ex- worldwide rights to represent Pop-
theme tune has been used in commer- hibiting a collection of anatomy and corn the Bear & Friends. The two
cials for Kinder and in a chart compila- space puzzle kits with Bitz and two styles, Premier Popcorn, and Classic
tion by Universal. Trunk Records have dual-branded products with Airfix. Popcorn, will be on show at Brand Li-
also released ‘Bod, Words & Music’ on Rob Watson, Head of Licensing at censing.
CD. Bod has many fan sites, a You Tube Hornby said, “Airfix is delighted to be
page and has appeared at music festi- associated with the Science Museum Paule Marrot Editions was created
vals in the UK. The original Bod series and the values which it represents, we in 1920 by the artist Paule Marrot.
is currently running on Nick Jr. look forward to extending this range The studio creates designs, which are
with other new and fun sets in coop- used by their licensees worldwide and
The Natural eration with the Science Museum.” in different categories of products.
History Mu- Core licensees Wow Stuff, Zeon, Great They also grant rights to licensees to
seum licensing Gizmos and Halsall, are all introduc- modify the colours and the scale of
programme won ing new lines for 2008/2009. With an their designs, in order to fit the prod-
the Gift of the R/C offering, Wow Stuff are hoping to ucts and the market.
Year award with build on 2007/2008 which saw the in- Paule Marrot licensees specialise in
the Wow!Stuff troduction of successful in store TVs. Interior/exterior decoration, fash-
Remote Con- Halsall has built up a new range which ion etc. Recent licensees include
trolled Taran- includes bespoke products developed Bruschwig & fils for indoor fab-
tula in 2008. At especially for the museum. Products rics, wall paper and woven; Pater-
Brand Licensing include themed Test Tubes and larger son Flynn Martin for rugs; Delgreco
the Museum specialist kits, all offering a wealth of for outdoor fabrics and furniture;
will be showcas- fascinating experiments and informa- Labarère for French furniture; and
ing its new license tion. Great Gizmos has a new range Hayden Harnett for Handbags and ap-
of lunchboxes and picnic ware with of build it yourself robotic kits which parel. The company generally invites
Vogue International and new packag- are sure to delight children and adults potential licensees to visit their library
ing from Wild Republic. alike. and archives in France in order to ap-
Moving forward, the museum is seek- preciate the scale of designs that are
The National Basketball Associa- ing to expand in areas such as eco- offered to them.
tion will again be exhibiting in London toys and children’s stationary, clothes
this autumn, as part of NBA Europe and bedding. PPC has announced that Pinky &
Live presented by EA Sports when the Perky has been given a CGI-style
Miami Heat face the New Jersey Nets Plain Lazy will be showing some of make-over. The series, aimed at 6-11
at The O2 on October 12, 2008. its latest products at Brand Licensing. year olds, is set for premier on BBC
A wide range of NBA products will New products include the Crash Pad One this Autumn.
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