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TOTAL LICENSING
confirmed creative agency oakwood design studio, Big
media group has been appointed to Ideas, is a single,
create the new website and drive ex- 30-something ca-
citement around the party year. And, reer girl in a per-
European PR Consultancy of the Year manent quest for
Frank PR has been drafted in to devel- self-improvement;
op a high profile PR campaign to drive Bo on the Go from
national and regional media coverage. Decode Entertain-
Neil Ross Russell, Managing Director ment will launch on
of Children’s said,“The Tweenies have CiTV in Autumn of
those unique qualities which cross this year; MOBO is
generations of young children and a European urban
next year is all about cementing their brand dedicated
position as a classic brand for pre- to showcasing mu-
schoolers and building a platform for sic of black origins;
our licensing partners. We would love Moody Little Mad-
to hear from licensees and retailers to ams comes in form
discuss the opportunities the 10th an- of five personali-
niversary celebrations will provide for ties; and Bruno and
2009 and beyond.” the Banana Bunch from Cuppa Coffee centre, a reluctant hero and his friends
now has its own series set for UK battling mystical forces.
The Beanstalk Group has licens- broadcast in 2009. Other additions Bulldog Licensing also licenses Bill &
ing programmes internationally for include Wheels on the Bus, Planetpals Ben and Andy Pandy; gift and plush
brands including Vespa, Land Rover, and Max4Heath. ranges Soft Spots and Baby Bunny
Andy Warhol, Harley-Davison, Ford Bundles, Sandy Island and Cannonball
and Jaguar; celebrity brands including Bulldog Licensing, exhibiting for the 8000.
Paris Hilton, Rachel Zoe, Alan Titch- first time at Brand Licensing 2008, has
marsh and the Art of Being by the de- licensing programmes for properties Also exhibiting at the show for the
signer Elizabeth Emanuel; and leading including Thumb Wrestling Federation. first time, Cartoon Network En-
consumer brands including Pampers By the time of Brand Licensing Europe, terprise will be showing the next
and Max Factor, which will all be in- chapter of Ben 10, called Ben 10
cluded in Beanstalk’s Brand Licensing Alien Force. New aminé proper-
line up. ty Bakugan will also be on show.
Its team develop lifestyle and luxury Transmission started in the
brands as well as broad-scale mass- UK in September with roll-out
market licensing programmes. Bean- across EMEA in early 2009.
stalk also undertakes consulting The company will also be intro-
projects for companies that wish to ducing Secret Saturdays, a fam-
establish their brand’s licensing po- ily of world-saving adventure
tential. seeking scientists searching for
Its team of special- mysterious creatures. The show
ists have exper- is due to air across EMEA in
tise in developing 2009/10.
luxury and lifestyle The Powerpuff Girls will cel-
brands as well as ebrate its tenth anniversary in
broad-scale mass- the UK in 2009. Fashion events
market licensing are planned throughout EMEA
programmes. – keeping the girls as a lifestyle
brand.
Brandzoo has an-
nounced the addi- the first two series will be available on In July of this year Chapman Enter-
tion of a number of DVD, with the third on the way, pro-o- tainment opened its own production
diverse properties duction on series four will will be be comcom-- studio which will now produce all their
over the last twelve plete and aa merchandisingchandising programmeogramme shows and where the second series
months, which will across major high street retailers will of stop frame animation series.Roary
be showcased at under way. the Racing Car is currently being pro-
Brand Licensing. Orsum Island is an epic story of a bat- duced. Roary is set to premiere on
Daisy, created by tle between good and evil with, at its Five’s Milkshake! and Nick Jr in 2009.
90
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