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TOTAL LICENSING
NEWS
TARGET UNVEIL NEW LOOK
Target Entertainment have recently unveiled their new corporate identity as they announced that, with immediate
effect, the company will be known as Target Entertainment Group.
This reflects the company’s growth and diversification over the last 10 years. Launched in 1998 as a TV distribution
company, Target Entertainment Group is now active across the production, licensing, home entertainment and
feature film sectors. To reflect this diversity and spread and to coincide with its 10
th
anniversary year, Target has
also unveiled a contemporary new corporate look and brand identity, created by London-based design agency
Laing and Carroll. The new look revolves around a multi-coloured arrow marque, that reflect the diversity of
activities within the group.
Alison Rayson, CEO of Target Entertainment Group said: “Target is no longer just a successful distribution
company but a production and rights management business too, with offices in London, New York and Los
Angeles. This change to our name, coupled with our new look reflects the fact that Target Entertainment Group
is now a multi-genre company, managing rights across multiple platforms around the world.”
FULL STEAM AHEAD FOR SURTEX
Surtex will open its doors from 17 to 19 May next year with more than 400 exhibitors expected to occupy over
37500 square feet at the Javits Convention Center. The 2008 Surtex attracted
over 5200 visitors including art buyers and licensees which marked a 10% surge
in attendance.
Attendee response to the show was very positive. “Although I attend a number
of trade shows throughout the year searching for the next new and exciting thing,
Surtex is the one show that I can absolutely count on,” said Susan January, vice
president, product management, Leanin’ Tree. “Each year I come away with some-
thing big. It might be an undiscovered artist, a new fashion trend or an important
business contact. Surtex, simply put, is the premiere show for anyone looking for
the best in licensable art.”
The show’s attendance saw particular growth in the home furnishings, paper-re-
lated and giftware categories.
The Surtex exhibitor base included 92 first-time companies with innovative takes
on original art and design for every product category, including home fashions,
paper/stationery, tabletop and residential and commercial furnishings.
A number of new directions were unveiled for 2009, including bolder, brighter color, increased use of pattern, and
trends in several categories including contemporary botanicals, eco-friendly themes and nature and natural designs.
International participation included 83 exhibitors from 13 countries outside the United States, including Australia,
Canada, Denmark, France, Germany, Israel, Italy, Japan, Korea, The Netherlands, Poland, Spain and the United Kingdom.
Finally, the show’s renowned conference program attracted nearly 550 attendees for a total of nine seminars organized
into three key tracks – Business, Licensing and Trends – addressing the latest art and design developments. Leading
international trend forecasters Milou Ket Styling & Design of The Netherlands and Parisian-based Promostyl head-
lined the 2008 conference program. For further information, contact Show Manager Penny Sikalis at penny_sikalis@
glmshows.com. Tel 914 421 3297
RANDOM HOUSE SIGN FOR MERLIN PUBLISHING
Random House Children’s Books and FremantleMedia Enterprises report a deal which will see RHCB acquire exclusive
publishing rights to Merlin, BBC1’s new fantasy drama. The first series of 13 episodes began airing in September 2008.
RHCB will begin their multi-format publishing program in the Autumn of 2009, developing a range of dedicated tie-in
titles to support and expand the franchise of Merlin. Formats will include fiction and non fiction as well as activity titles,
audio and annuals.
Mary Vacher, Licensing Development Director at RHCB, commented, “FME and Shine are both creators of some of the
strongest TV brands in the world today and we are delighted to be working with them on the development of the Merlin
tie-in publishing program.”
The deal was brokered with FME VP Brand Licensing & Retail UK, Pindy O’Brien, who commented “Publishing is a leading
and vital category in extending the brand experience for Merlin. Random House Children’s books is the perfect partner
for us, they have had huge success with Jacqueline Wilson, Phillip Pullman, Terry Pratchett and many more!”
FME not only holds the exclusive licensing, home entertainment (excluding U.K.) and distribution rights to Merlin, but has
also invested in the series alongside BBC One and Shine Television. FME has already pre-sold the show ahead of its launch
at Mipcom 2008 to NBC in the U.S., where it will air during their prime-time Sunday evening slot from Winter 2009, CTV,
Canada’s number one Network, and Network Ten in Australia.
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