This page contains a Flash digital edition of a book.
NEWS
TOTAL LICENSING
LIONSGATE SIGN FOR LITTLE TIKES HOME ENTERTAINMENT
Lionsgate, the independent filmed entertainment studio recently announced that it has entered into a distribution agree-
ment with MGA Entertainment for the Little Tikes brand. Under the terms of the multiyear deal, Lionsgate has secured
the home entertainment distribution rights, including electronic sell-through and VOD, for the United States and Canada
to product created under the all-new Animated Little Tikes Entertainment label. Consisting of four
CGI-animated stories, the first release under the new label – Little Tikes Land – is scheduled to
hit retail this fall.
The Little Tikes announcement expands Lionsgate’s existing relationship with MGA Entertain-
ment, which began in 2006 with the announcement that Lionsgate would be the exclusive home
entertainment distributor of animated and direct-to-DVD features for the Bratz brand of fashion
dolls as well as the first live action Bratz theatrical release. The deal was expanded in 2007 to all
Bratz catalog features and extended Lionsgate’s rights to include video-on-demand and interna-
tional distribution in the United Kingdom.
The announcement continues Lionsgate’s momentum in the family genre, as it comes on the heels
of the studio’s recent multiyear agreements with family entertainment leader HIT Entertainment
and leading developer of technology-based learning products LeapFrog Enterprises, Inc. Through
those deals, Lionsgate became the exclusive distributer of HIT’s valuable catalog of children’s non-
theatrical product throughout North America and signed a worldwide agreement with LeapFrog
to develop, produce, and distribute original direct-to-DVD features. With these agreements in
place, Lionsgate expects its family home entertainment market share of non-theatrical product
to grow to approximately 15%, positioning the Company as one of the three industry leaders in
that space.
“Lionsgate is thrilled to be in business with MGA once again with Little Tikes, one of the most
respected family brands in the world,” said Parducci. “We are proud to add Little Tikes, an ev-
ergreen company that has been around for almost 40 years, to our roster of highly recognized
and trusted family brands. Little Tikes has demonstrated tremendous brand awareness and trust
among parents that is certain to carry over into the DVD aisles.”
30
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180
Produced with Yudu - www.yudu.com. Publish online for free with YUDU Freedom - www.yudufreedom.com.