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TOTAL LICENSING
termind emerging from the shadows. the opening of Giochi Preziosi U.S.A. bies (source: Broadcast). Now with
A further property from Parthenon is and the acquisition of Flair Leisure two further series in production for
Moomins, created in the 1940s by Finn- Products Plc. in UK. Preziosi Group, 2009 (60 episodes in total), RDFR has
ish writer Tove Jansson. Moomins is an is ready to bring to the international secured several licensing deals with
established children’s classic property. markets, among others, MyLife and key partners.
Moomins are carefree, adventurous Gormiti, the two leading brands in kids First to launch at retail this Autumn
trolls who live in a soft, mystical and entertainment from Giochi Preziosi will be an arts and crafts range by
dreamlike world. They have a very hu- Gormiti has been a record-breaking Creativity International, plus a DVD
man quality and are a much loved and boys property throughout Europe. entitled “Let’s Make It” from 2enter-
nostalgic brand worldwide. The brand includes a variety of char- tain. Mister Maker will also be a key
Finally, Freefonixonix isis billedbilled asas being being funky funky acters facing each other in the eternal feature of the new weekly magazine
and fresh, Gorillaz meets Guitar Hero fight between good
– a musical animated action-adven- and evil.
ture series of 40 half hours for 7-15
year olds. Set in a shiny, commercially It has been a year of
driven metropolis, the Good Guys and rapid expansion for
Bad Guys battle it out to compete in RDF Kids, which
a musical extravaganza in the Realm of launched its licens-
the 13
th
Note. The show has repeated- ing division at Brand
ly rated in the top two children’s ani- Licensing Show 2007.
mated shows on BBC1, and features In the first year, all
music from the top 50 producers in of the properties in
the world. RDF’s burgeoning
Other properties which will also be portfolio have en-
featured at Brand Licensing are Puppy joyed great TV rat-
in My Pocket, The Magic Roundabout, ings, and more series
Domo, and Jakers! are in the pipeline on
all properties. The
Plus Licens & Design, with offices in brands have also se-
Stockholm and Paris, specialises in the cured strong licens-
management of design-driven proper- ing interest with
ties, with production of styleguides, some major partners
artwork strategising, book packag- coming on board. “CBeebies Art” from BBC Magazines,
ing and product design for Apparel & For hit US preschool show, Yo Gabba launching this Autumn.
Accessories and Stationery & Gifts Gabba!, RDF has secured deals in the In 2009, RDF will build the Mister Mak-
clients. In London, Plus Licens & De- UK for a book range with Simon and er brand further, with activity books
sign will showcase styleguides, designs Schuster, as well as annual rights going from Dorling Kindersley and Ladybird
concepts and new and classic artwork to Egmont UK Ltd. In addition, RDF launching in the spring, in conjunction
for MoshiMoshiKawaii, together with has already secured key UK licensees with the transmission of series two.
Pippi Longstocking, Flora’s Hill, Ananö, in Character World, Drew Brady & Co, The third series is in production for
Krtek and Nu. GB Eye, H. Grossman, Portico Designs, Autumn 2009.
Rainbow Productions, Redan, Vogue In- Big Barn Farm has also engaged several
Preziosi Group will be showing their ternational, and Worlds Apart. These key licensees for this children’s prop-
hit property Gormiti at Brand Licens- licensees join key partners Spinmaster erty. Premiering in the UK in March
ing. Preziosi have recently announced (Master Toy) and Paramount (DVD). 2008, it soon became one of the top
Yo Gabba Gabba! premiered on Nick performers in CBeebies’ morning and
Jr US in August 2007. It has been re- afternoon schedule.
commissioned for a second season A DVD “Welcome to Big Barn Farm”
which goes out in the UK in 2009. from 2entertain is out this Autumn,and
The series launched in February this Penguin Books have signed up to cre-
year on Nick Jr in the UK and has ate a storybook and activity book
aired twice a day since then. RDF has range that will launch in Spring 2009.
also sold the series to major territo- Big Barn Farm also features regularly in
ries such as Canada, Australia, Latin BBC Magazines titles ‘CBeebies Week-
America, Asia and the Middle East. ly’ and ‘CBeebies Animals’, ensuring
Mister Maker has also been a major maximum coverage for the brand.
success for RDFR, ranking as the #1 Rachel Barke, Director of Consumer
highest rating show of 2007 on CBee- Products at RDF Kids and Family said,
100
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