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NEWS
TOTAL LICENSING
4KIDS TO CELEBRATE TURTLES’ 25TH ANNIVERSARY
4Kids Entertainment are gearing up to celebrate the 25
th
anniversary of the Teenage Mutant Ninja Turtles in 2009. Origi-
nally a one-off comic book, the property and went on to encompass a television series, feature films and merchandise
as diverse as video games, clothes, action figures and ice cream generating over $5 billion in retail sales. To celebrate the
event, and to reflect the continuing interest in the brand from fans who grew up with the characters, 4Kids Entertainment
is planning a program of retro products with appeal to fans of all ages.
Apparel, accessories and gifts will be the categories that will drive the retro program, and, reflecting the continuing
strength of the Turtles brand, a number of licensees have already been signed. In fact, the program’s first apparel licenses,
from Vacant Designs, Trademark Products and Chunk, are expected be market-ready in a matter of weeks. All three bring
retro Turtles to modern T-shirts, but all three have a different take on the retro theme.
Vacant Designs, who specialisespecialise inin vintagevintage �K-producedoduced knitwearear willwill produceoduce aa lineline ofof vintage vintage T-shirts ts for or men men and and
women. In line with the anniversary theme, the base T-shirt used will be a vintage washed T-shirt, which has the appear-
ance of being an aged garment. “We’re taking the artwork and presenting it in an authentic vintage style - as if it was an
’80s T,” says Simon Lomond, Director of Vacant. TheThe T-shirts, incorporatingincorporating sixsix designs, willwill bebe aimedaimed atat aa targettarget marketet
ranging in age from 18 to 30 – many of them young adults who were into Leonardo, Raphael, Michelangelo and Donatello
as children. The formal launch of the line took place at the the London London Margin Margin show, anan eventent foror fashionfashion pressess andand buyersers
to preview upcoming designers and new labels taking place in London in August. The range
has been available online andand throughough selectedselected independentindependent retailersetailers sincesince earlyy
summer, with plans to eventually expand into high street outlets.
Trademark Products, a supplier of novelty branded T-shirts, is planning a range
of T-shirts aimed at the young adult and upward market. The designs will have a
retro feel that harks back to the original Turtles pictures and logos. They are ex-
pected to be made available from mid to late summer with a first phase roll out
taking in a number of prestigious high street clothes stores as well as independents,
record retail and games stores.
Chunk, a London-based street wear label that produces both own-label and licensed
designs, have a range of T-shirts already in the marketplace. The company’s ethos em-
phasises designs on garments with a nostalgic appeal – and these T-shirts will be no
exception, combining retro Ninja Turtles images with other iconic or popular images
of 25 years ago. The T-shirts will initially be available online through Truffle Shuffle Shuffle, PlaPlay.com .com and and ASOS and the corASOS and the coree mar-
ket is expected to be both male and female and aged between 18 and 35.
4Kids co-Managing Director Stephen Gould said, “The Teenage Mutant Ninja Turtles were an immediate hit with children
and teens back in the eighties and have continued to attract new fans ever since, while retaining the affection of their
original fan base. That, we believe, is worth celebrating. We are confident that the retro program will be a fun, stylish and
very popular way to mark the Turtles’ 25th anniversary.”
INTERNATIONAL SALES FOR JIM HENSON PROPERTY
The Jim Henson Company has appointed children’s television industry veteran Sam Ewing to handle the international
sales of its newest property Sid the Science Kid. In his new position, Ewing will be responsible for overseeing the
international sales effort of the acclaimed 3D animated pre-school series, Sid the Science Kid, debuted in the �S in
September, as part of the popular PBS Kids preschool destination.
“Beginning with Sid the Science Kid, The Jim Henson Company will be rolling out several dynamic and entertaining
new productions that we are confident will capture the interest of the international market,” said Peter Schube, Presi-
dent of The Jim Henson Company. “Sam has the longstanding relationships and extensive industry experience that will
best serve these properties as we bring them to the world’s top program buyers.”
Sid the Science Kid is a new educational animated television series using comedy to promote ex-
ploration, discovery and science readiness among preschoolers. This landmark production of 40
half-hour episodes, co-produced by The Jim Henson Company and KCET/Los Angeles for PBS
Kids.
The series features a practical in-school science curriculum, and uses music and humor to cel-
ebrate children’s natural curiosity about science in everyday life. It is created using the Henson
Digital Puppetry Studio, a proprietary technology that allows the Company’s performers to pup-
peteer and voice digitally animated characters in real time creating a unique, more spontaneous
and fresh result. SidSid andand hishis schoolschool friendsfriends alsoalso hosthost anan onlineonline interactivee websiteebsite atat pbskids.
org/sid, which features three discovery zones, each with games and activities that together
encompass all of the curricular themes. The site also features a child-friendly video player, and
a book of printable activities.
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