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NEWS
TOTAL LICENSING
DENTSU LAUNCH DCI LOS ANGELES
Dentsu Inc. has recently launched a new US-based division, capital investments with many of the top animation studios
DCI Los Angeles, to develop, co-produce, distribute and li- of Japan. Today, the company is a leading investor and pro-
cense original animation programs. ducer of Japanese animation. Strategically, DCI-LA plans
“Although Japanese animation has to tap creative development expertise in North America
achieved significant global success, many and Europe, coupled with the Japanese animation expertise
productions we currently see in devel- accessible through Dentsu, to co-produce and distribute
opment do not have broad appeal out- animation with global appeal. Programming targets are chil-
side of Japan,” said Yuma Sakata, Senior dren aged 6-12 and males 17-25, via broadcasters, home
VP for DCI-LA. “Working with Western entertainment and other media outlets reaching those de-
partners in pre-production, and then mographics.
production teams in Japan for animation, Additionally, DCI-LA has announced the release of the hit
we can create content that will appeal to animation series based on the books by the same name
a wider audience.” - Deltora Quest - outside of Asia markets, where the prop-
DCI-LA is looking for North American erty is already well-established. Deltora Quest, which cur-
and European co-production partners rently airs on the TV Aichi block of TV Tokyo, was the first
to develop new animation series, which project finalized under Dentsu’s new strategy, and DCI-LA
will be backed by parent company Dent- is currently seeking broadcast partners and licensees in all
su’s substantial animation resources and territories and categories.
investment, and its dominant broadcast Deltora Quest, is based on the book series penned by Aus-
access in Asian markets. Although Dent- tralian writer Emily Rodda. Now published by Scholastic,
su is primarily known for its advertising Inc., the series is an international children’s favorite - out-
business, the management of television selling the Harry Potter series in some markets. It has been
commercial time led the company into published in more than 30 countries and has sold more
program production, and gave rise to than 10 million copies worldwide.
AARDMAN RIGHTS FORMED TO HANDLE MARKETING,
LICENSING AND INTERNATIONAL TV
Aardman have recently announced that the Academy Award winning animation studio has restructured its Marketing,
Licensing and International TV Distribution departments, merging them all into a newly formed division called Aardman
Rights. The new division is set up to market and sell Aardman content across all media and it will seek to expand its IP
portfolio by representing third-party properties.
Sean Clarke is appointed Head of Aardman Rights. Clarke previously headed up the Marketing and Licensing teams at
Aardman and he previously worked for Disney Consumer Products.
Clarke’s new department will consist of two teams – Marketing and Sales. Newly appointed Jennifer Burgos, will take up
the role of Head of Marketing. Burgos joins Aardman from Turner Broadcasting where she was Director of Sponsorship
and Licensed Promotions.
Within the Sales Team, Alix Wiseman will continue as Head of Sales for TV, DVD and New Media while the licensing
team has been strengthened with the addition of Rob Goodchild to
work alongside Helen Neno as Licensing Manager.
Commenting on the restructure, Miles Bullough, Head of Broadcast said,
“We wanted to create a more efficient and focussed sales and marketing
division to drive forward the exploitation our own properties as well as
third party rights across multiple platforms.”
On a different note, Aardman has signed a deal with department store
group Harvey Nichols for Wallace & Gromit to spearhead a print
advertising campaign for the opening of its new store in Bristol.
In a series of ads shot by Giles Revell for creative agency DDB London,
Wallace, Gromit and Lady Tottington will have a makeover by one of
Britain’s most prestigious shops.
Harvey Nichols has revamped the wardrobe of Britain’s favorite inventor
and sidekick, Wallace has forgone his beloved green tank top for a Dolce
& Gabbana fitted shirt and an Alexander McQueen cashmere jacket.
Sean Clarke, said, “I’ve never seen Wallace and Gromit looking so chic and stylish. I think it only fitting that W&G a great
British institution celebrate another institution in retailing Harvey Nichols coming to Bristol. We were thrilled to work
with Harvey Nichols on this project and I’m sure it will provide a great platform to launch the store in Bristol.”
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