This page contains a Flash digital edition of a book.
TOTAL LICENSING
Putting the Web to Work
by Marty
Malysz,
president,
All of us use the web daily for online store and transmit each message while virtual office structure, the need for in-
banking, travel reservations, shopping, maintaining the thread of communica- formation and communication increas- Dependable
prospect tracking and other tasks. A tions. When MAGIC comes around, es dramatically. Using a web-based sys-
Solutions, Inc
study by researchers at Ohio State licensors are deluged with myriad ap- tem helps. Your workforce has instan-
University, released in June 08, found provals, each of which needs to be taneous access to reports on current
that employees at all levels use the reviewed and responded to, one at a licensing activities, no matter where
Internet during work hours for both time, during each product stage. Rath- they are, so they can be as effective on
personal and business tasks. It also dis- er than sending out a series of e-mails the road or at home as they are in the
covered that, contrary to traditional for each partner and each step in the office. Your company becomes increas-
wisdom, employees’ ability to quickly process, companies can improve com- ingly efficient because of more flexible
take care of personal issues while at munications by using e-mail or instant work hours, shorter commutes, and
their desk actually makes them more messaging to bring their partners back decreased office space requirements,
efficient at work, both by increasing to their web-based licensing adminis- all of which reduce costs.And the busi-
job satisfaction and allowing them to tration solution, which can be accessed ness continues to run as smoothly.
quickly eliminate distractions. by all employees and partners. Similarly, Speed to market: Moving licens-
We’ve all experienced the convenience a new deal memo may need separate ing processes to the web can greatly
of the web in our own lives. But, be- approvals from different people in li- speed up your time to market for new
yond the consumer benefits, the In- censing, engineering, legal and finance products or revisions. When organiza-
ternet also offers advantages on the to move forward; all of this can be done tions used internal mail or couriers—
supplier end. Integrating the web into on the web instead of creating another which some still do—it took days to
daily operations can save companies on digital file folder full of separate, hard- approve a new contract. With the web,
overhead and speed up their process- to-find e-mails. the process can be reduced to hours
Automating the
es. It enhances communications, lowers Lower costs: Saving money is para- or minutes. Product approvals can be
licensing
costs for business transactions, mini- mount these days. How many of us routed around the globe, from partners
process through
mizes the use of office space, increases still print out e-mails, documents or to suppliers and back, in just a day. Late
a web-based
speed to market and helps a company PDF artwork, even when the “green” payment or overdue royalty remind-
standardize its business practices. Have policy at the end of an e-mail asks us ers are sent out automatically, helping
system saves
you considered the role of the web when not to do it? How many of us have sent licensors and licensees stay on top of
time and
it comes to managing and tracking your overnight express packages lately, or their obligations. Management can see
money, and
licensing contracts and financials? run over to a fax machine to send an instantly how well the properties are
increases
Better communications: Until about agreement? Each of these actions has a performing, using simple dashboards
efficiency - all
2000, faxes and phone calls ruled as our cost. When we add them up, they easily and reports.
main form of communications. Now, total hundreds or thousands of dollars Best practices: When you started your
increasingly
our e-mail and Blackberry devices have per month across an entire product li- licensing business, you may have been
important
become our primary methods of com- fecycle or contract negotiation period. able to get along with certain simple
considerations
munications. A 2008 survey by the Pew A lower-cost alternative is to use the business processes, such as manually
in today’s
Internet & American Life Project found web to move contracts to execution, organizing information in spreadsheets.
business
that 62% of Americans have accessed bring products from concept through Many of us even take pride in our abil-
digital data through a cell phone or packaging, or transmit royalties to li- ity to remember deal points and other
climate
PDA and 42% do so on a typical day. censors or participants. Many of our information off the top of our heads.
And those number are probably a lot transaction costs disappear when we But while we are busy compiling our
higher for business people. use the web rather than traditional last sales-by-category and sales-by-ter-
It’s great to have the ability to com- methods to complete these tasks. ritory reports, we are using precious
municate instantly, but this new way Open office: Many businesses have time that could be used to analyze in-
of doing business has led to headaches decentralized—with some going com- formation and improve our business.
when it comes to sorting and cata- pletely virtual—to save money on fixed We all need to standardize our busi-
loging e-mails and forwarding them to overhead and cut down on employee ness practices to help us keep track of
the proper department, supplier or li- commutes. Companies such as Cisco our daily operations. Using the web to
Dependable Solutions, Inc.,
censing partner. In essence, our PDAs Systems and JetBlue Airways have fully do this makes all relevant information
offers licensing-
have become like file cabinets that we decentralized their sales forces and available to employees and partners
management software that
have to browse through aimlessly to customer service operations, allowing any time. Everyone will be working
is web-based offering
find a particular message. thousands of employees to work from from the same, up-to-date territory,
advantages to licensees and
A better approach would be to have home permanently and called into the category, article and product rights in-
licensors.
a web-accessible tool on your PDA office only when necessary. formation, allowing business to be con-
For information visit
or desktop computer that would sort, While there are many advantages to a ducted uniformly.
www.dependablerights.com.
159
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180
Produced with Yudu - www.yudu.com. Publish online for free with YUDU Freedom - www.yudufreedom.com.