This page contains a Flash digital edition of a book.
TOTAL LICENSING
When Brand Licensing Europe tertainment, The Licensing Company,
Opening Times
opens its doors at the Grand Hall, Nickelodeon, Sony Pictures Enter-
1 October: 09.00 - 18.00
Olympia in London this October, tainment, Twentieth Century Fox and
2 October: 09.00 - 17.00
the show will be celbrating not Warner Bros.
The Grand Hall, Olympia,
only substantial growth but also its In 2007, 4301 retailers, licensees and
tenth anniversary. others attended Brand Licensing Eu-
Amongst topics scheduled for discus-
A change of name this year to incor- rope which represented an 8% in-
sion will be seminars on royalties, dig-
porate ‘Europe’, reflects the mission crease on the previous year. Interest-
ital marketing to children, negotiating a
of the organisers to create a truly Eu- ingly, 23% of all attendees were inter-
contract, cross-territory licensing and
ropean event. From discussions with national visitors – a figure which the
green issues affecting the industry.
licensors, licensees and agents ahead organisers confidently expect to rise
In addition, Magnus Scheving, the crea-
of the event, it would seem that quite this year.
tor of Lazytown will deliver a keynote
a number of Europeans plan to attend Over and above the exhibition floor,
address which will cover his his jour-
this year. The increase in international
ney into licensing with the Lazytown
visitors is without doubt helped by Li-
brand, more about his mission, and
censing Show’s move to Las Vegas for
his thoughts for the industry across
2009 – a move that many Europeans
Europe.
are unhappy with and, as a result, have
A further keynote address will be
pledged to attend Brand Licensing
given by Tom Savigar, Strategy and
rather than travel to Las Vegas.
Insight Director, The Future Labora-
Ahead of the event, the organisers an-
tory. The Future Laboratory is one of
ticipate that there will be more than
Europe’s foremost trend forecasting,
200 brand owners at Olympia this
consumer insight,and brand strategy
year, representing more than 2500
networks, and has worked with many
properties covering the world of
of the world’s leading brands, including
films, television, entertainment, sports,
L’Oreal, GAP, Nokia and the BBC. For
publishing, art and design, fashion and the event also carries a number of
the Brand Licensing audience, Tom will
heritage. visitor features. These include The
draw on the Future Laboratory’s re-
The 2008 show includes some of the Screening Suites. The purpose built,
sources to predict and explain emerg-
biggest names in licens- state-of-the-art cinema inside the ex-
ing consumer trends and how they
ing, including Aardman, hibition brings brands to life, and gives
might affect the licensing world.
BBC Worldwide, The visitors the opportunity to see the
Back in the exhibition and The Art,
Beanstalk Group, Chap- studios present screenings, teasers,
Design and Image Licensing Zone has
man Entertainment, trailers and licensing opportunities for
seen expansion this year and, once
Chorion, Entertainment forthcoming movie properties.
again, the Advice Centre will provide
Rights, ITV, HIT Enter- Conferences and seminars also play
visitors with a single destination to go
tainment, Jetix Con- their part in the event. A series of
for practical advice from professionals
sumer Products, Lego complimentary seminars will be held,
such as intellectual property lawyers,
Company, Manchester on both days of the show, under three
accountants, design agencies, royalty
United Merchandising, umbrella groups – Trend Forecasting,
services, product and patent develop-
RDF Rights, Target En- Advance Knowledge and Keynote.
ment.
78
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180
Produced with Yudu - www.yudu.com. Publish online for free with YUDU Freedom - www.yudufreedom.com.