TOTAL LICENSING
ing and managing brands releasing talking vehicle toys from Au-
through licensing, either tumn/Winter this year. Other licensed
as a full service licensing partners in publishing, food and home
agent under long term décor set to be announced later in the
contracts or shorter year.
term consultancy serv-
ices on a retained basis. Lego Group will exhibit at Brand Li-
Existing properties rep- censing 2008, showcasing products in a
resented to date include: number of different categories among
Pet Poets Club (UK gift others video games, apparel, accesso-
& humour brand); Juicy ries, footwear and publishing etc.
Lucy Designs (UK gift
Portugal. Now the Mexican property
and greetings brand) and
is expanding its range of products, hav-
The Bogies (UK boys toy brand). All
ing new licensing deals in categories
properties will be showcased at Brand
including bed linen, notebooks, ap-
Licensing 2008.
parel, backpacks, reading books, etc.
2008 sees Ignition exhibiting two new
Fulanitos looking for new partners at
brands: Pet Poets Club and The Bo-
Brand Licensing.
gies in addition to Juicy Lucy Designs,
which launched at Brand Licensing last
Golden Balls, an alternative sports
year.
brand for young people, has since the
Pet Poets Club is a humour driven
show last year licensed it name to
gift brand featuring perennially popu-
Endemol for the merchandise and hit
lar cute animals with funny verse and
game show hosted by Jasper Carrott
contemporary design. Initially an inter-
and shown on ITV. Golden Balls Games
net based brand launched during 2006,
have also been shortlisted for a couple
Pet Poets Club now boasts popular
of licensing awards. The company will
myspace and utube sites plus grow-
also be working with the prostrate
ing presence at retail. Key partners
cancer charity and hopes to help raise
include www.greetz.com; Sharpcards
awareness and funds for them.
(Mobile messaging) and Is it Art? (Wal-
let cards). Licensing appeal across two
Established June 2006, Ignition is an
distinct consumer groups: Girls 6-16
independent licensing and brand man-
years for cute, trendy, fun product and
agement agency. Managing Director
adult tongue-in-cheek gifting.
The Bogies launched in 2006, The Licensing by Design has announced
Bogies are collectible keychains with its appointment as licensing agents
splattitude” aimed at boys 6-16 years. for Emma Thomson, the creator of
With its unique, bold and fun identity, a range of children’s characters and
The Bogies feature a colourful range the writer and illustrator of over 100
of characters dear to boys’ hearts: children’s books. More information on
The hilarious parody of well known forthcoming products will emerge at
TV, film and musical characters such the show.
as Bogie Won, Optimus Slime, Axel
Nose and Dr Goo has been a great hit Licensing Management Interna-
with kids wanting to collect, swap and tional has extended its representa-
play games. One of a new breed of li- tion of a number of nostalgia brands,
censes with a growing internet driven including Original Mini, British Motor
fan base. Heritage, Austin-Healey, Morris, Pepsi-
Cola and Seven Up.
JCB will launch My 1st JCB at Brand The company has also been appointed
Licensing Europe: a range of brand to handle the licensing for Spam.
new pre-school characters all based Earlier this year, Licensing Manage-
Andrew O’Neill and Licensing Manager
around real JCB machines. The char- ment International entered into an
Maggy Harris bring 40 plus years of in-
acter machines include Joey JCB, Larry agency agreement with Elvisly Yours
ternational marketing, design, sales and
Loadall, Doug the Dumptruck, Rex and a number of licenses have been
licensing experience to the business.
Roller and Roxy Robot. Golden Bear granted, including Zap for household
The company is dedicated to build-
are master toy licensee on this range, textiles, Zeon for electronics clocks
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