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TOTAL LICENSING
ing campaign for the 2010 FIFA World program, which includes coaching and
Cup in early September and, to date, development activities in schools and
have scored two wins against Andorra programs to empower marginalised
and Croatia under the guidance of groups through sports.
manager Fabio Capello. Everton has a broad licensing program
The FA also now have ITV and Setan- and CPLG Sport believe that, as one
ta as new broadcast partners for the of the teams most likely to break into
World Cup. the ‘top four’ and with a proposed
new ground move under considera-
Wembley Stadium tion, Everton’s future looks exciting.
As the national British stadium, Wem- West Ham United evokes a proud
bley Stadium is synonymous with tradition and heritage renowned
football. The new Wembley opened in throughout football – a name that
May 2007 and is the largest spectator conjures up the crossed hammers, the
covered-stadium in the world with first Wembley cup final, the Academy
BRITISH BrandS
90,000 seats. With its of Football and World
state-of-the-art facili- Cup 1966 winners
CPLG Sport is a trading division of
ties, the new Wembley Bobby Moore and
Copyright Promotions Licensing
Stadium has already Geoff Hurst.
Group, the leading intellectual proper-
played host to an array Since forming in 1895,
ty rights agency with dedicated teams
of world-class sporting West Ham United has
in seven offices across Europe, and
events and music con- developed its status as
international partners servicing the
certs. an internationally-rec-
rest of the world. CPLG Sport clients
One of its newest cli- ognised brand whilst
cover a variety of sports with prop-
ents, CPLG Sport is retaining the spirit of
erties including Williams Formula 1,
working with Wembley to its working class, East
the ECB (English Cricket Board), the
develop a range of products London roots, which are
FIA World Rally Championship
that reflect the history, heritage a distinctive source of pride
and the RFU – English
and excitement of Wembley Stadium among supporters.
Rugby and its home ground
from posters and books to DVDs and Now, with a growing fanbase both in
Twickenham.
souvenirs. CPLG Sport sees Wem- the UK and worldwide and following
Of course, football plays
bley fitting into the retail landscape the emergence of overseas invest-
an important part in CPLG
alongside other British brands such ment, West Ham United continues
Sport and the company cur-
as Oxford and Cambridge Universi- to extend its reach, whilst attendance
rently represents The
ties, London Transport and even The at the Boleyn Ground averages more
Footballootball Association,
National Trust. than 98 per cent of capacity.
Wembley Stadium and
The licensing program for West Ham
English Premier League
Premiership Clubs is pretty comprehensive and continues
clubs Everton Football
In terms of the Premiership, CPLG to expand. Categories include publish-
Club and West Ham
Sport represents both Everton ing, core supporter product, bedding,
United.
Football Club and apparel and footwear,
West Ham United. celebration cakes,
The FA
Everton is a found- toys and games, sta-
The Football Association’s Three Li-
ing member of the tionery and greeting
ons crest, representing the England
Football League in cards.
football team, is one of the sport’s
1888 and the Premier A promising new era
most distinctive and well-known
League in 1992. The is developing in the
brands. CPLG Sport report that the
club has won nine East of London with
licensee list continues to grow as The
League Champion- the 2012 Olympics
FA seeks to offer fans of the England
ships, five FA Cups and the global ad-
football team a variety of products to
and the European Cup vances of Canary
show their passion and spirit in sup-
Winners’ Cup in 1985, Wharf. Links with the
port of the game. Current licensed
making it one of the most successful club’s loyal supporters continue to
product categories include football
clubs in the history of the game. expand, not least through the official
shirts, footballs and football acces-
Also known as ‘The People’s Club’, website which is outperforming its ri-
sories, computers, sticker books and
Everton prides itself on its reputa- vals. With up to date text, images and
trading cards, mini fridges, stationery
tion as a family and community club video available online, in print and via
and celebration cakes.
and has a fiercely loyal supporter mobile, the ‘West Ham way’ is reach-
The England team began their qualify-
base and wide reaching community ing more fans than ever before.
136
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