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TOTAL LICENSING
PROFILE
Happy Birthday
When Telescreen open the doors to fact, that it was later used by other and TV Tokyo in Japan. The series was
their party in Cannes this 12th of Oc- production companies around the broadcast for the first time in 1989
tober, the event is the culmination of world. and today, astonishingly, is still aired
celebrations for their 25
th
anniversary Today, Ox Tales is still broadcast around the world.
and will also mark the international around the world and there are plans Through 1990 and 1991, Alfred proved
launch of Telescreen’s latest project – to digitize and re-edit the series into enormously popular and Telescreen
Frog & Friends – based on the award- short clips which could be used on achieved fifty-five licensees in the
winning books by Max Velthuijs. new media such as mobile phone en- Benelux region. This success trans-
Of course, a lot has happened with the tertainment. lated into successful
company since Dennis Livson and Jos But Telescreen was not programs in other
Kaandorp formed Telescreen back in just active in animation territories resulting in
1983. Livson specialised in television production and distri- more than 200 local
and video sales and Kaandorp had a bution. Right from the licensees manufactur-
background in character merchandis- start the company’s ing over 1500 products
ing. licensing activities based on Alfred.
The first project handled by the duo formed an integral Alfred was Telescreen’s
was a series of animated clips based part of the business, first local and interna-
on FC Knudde, a comic strip created with properties based tional licensing success
by Toon van Driel. Two hundred clips, on Telescreen’s own that was 100% control-
focussing on Olympic sports followed productions as well led by the company.
and the property was enormously as third-party licenses
Hanny Brands
In the years following,
successful, particularly during the run- which the company the company enjoyed
up and broadcasting of the 1984 Los represented for Benelux. considerable success with a number
Angeles Olympics. Hanny Brands, the company’s Direc- of third-party representations includ-
Other projects soon followed includ- tor of Licensing, joined in 1985 and ing Rainbow Brite, Russ Berrie’s Trolls,
ing Mrs Pepperpot and, in 1985, Ox has been key in the development of Barbie, Mask, Chaplin, Laurel & Hardy
Tales, based on a Dutch newspaper Telescreen’s licensing division. Brands and The Turtles.
comic strip. In all, 104 animated 12- puts their success to keeping ahead At the same time, video was becoming
minute episodes were produced in of developments and adapting to the more and more prominent and Tele-
Alfred J. Kwak: © 1989 collaboration with TV Tokyo. The co- many changes that have taken place
screen was one of the first companies
Harlekijn/Van Veen, production was unique as, until that over the years. to be involved with video in Benelux
Siepermann, Bacher & JFA
time, no Western company had man- “When I started, licensing was very countries.
Productions BV, All rights
aged to enjoy any success in Japan. So much a plastic bucket and sticker busi- Initially, of course, as everywhere else,
reserved.
successful was the business model, in ness”, she explained. “Back in the mid videos were only available for rental
1980s, Holland only had six television but, by the end of the 1980s, videos
stations, and three of these were Ger- began to be sold to consumers. Al-
man! Today, it’s very different and you fred J Kwak was released on video
have to learn how to diversify if you by Weton-Wesgram, who had never
are going to be successful. Dutch chil- released a video title before. Within
dren have between thirty and fifty tel- a short space of time, seven Alfred J
evision stations they can watch now!” Kwak titles were in the Video Top 40
An early success story for Hanny with sales in excess of 350,000 in Ben-
Brands was Alfred J Kwak. The series elux – a success that was mirrored in
was a true international co-produc- other territories around the world.
tion with Telescreen’s partners includ- Telescreen’s next success was The
ing Vara in the Netherlands, ZDF in Moomins. The company produced 52
Germany, TF-1 in France, TVE in Spain x half-hour episodes based on the
70
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