TOTAL LICENSING
This Brand Licensing 2008 existing and building over the past two years. Li- of value and entertainment. In order
prospective key partners and retailers censees of note, include Herlitz with to give the longest shelf-life, the prop-
from across Europe will also be treat- a 50 piece range of stationery selling erty has timeless, innocent qualities
ed to a first look at our new take on across Germany, Austria and Switzer- and themes independent of short-
classic WB Retro properties including land and also into some uncharted term fashion trends.
The Banana Splits. territory such as Poland Czech Re- New 2008 product ranges for both
public, Russia and Finland. Sales have Brit Chicks and Secret Wings (pro-
been positive across all territories. duced for Toys ‘R’ Us) will be launched
Another major launch this year in- at the show.
cludes C&A with a range of nightwear Brand Champions will also be an-
of 20 different styles. POS in store is nouncing the Brit Chicks TV Series
also promoting the range and a second lead broadcaster and distributor.
collection has already been developed
for launch this Autumn. Bruno Productions will be back in
London for Brand Licensing Europe
Taymai will be exhibiting at Brand 2008 with character designer Mrs.
Licensing Europe for the first time. Yuko Shimizu from Japan. Angel Cat
The company will announced its first Sugar is a new character created by
ever internet publication promoting Mrs.Yuko Shimizu who created Hello
established and new characters and Kitty, Rebecca Bonbon, Pani and Mar
merchandise to tweens, called Taymai and more.
Comic. A computer game and a board game
are in development to be released in
Brand Champions, Brand Champi- 2009 and the animation project has
Withit is launching a new spin-off ons operates as a brand owner, prod- started. The company will look for ad-
brand Gilbert and the Go Green Gang, uct developer and licensor for its own ditional licensees at the show.
featuring five new characters, involving properties Brit Chicks
elements of conservation, recycling and Some Girls. In
and green awareness. Each of the addition to this, the
characters will focus on different sub- company acts as the
jects and feature the trademark Withit UK licensing agent for
styling on graphics and humour. Secret Wings.
The Withit Characters, Cheeky Mon- Brit Chicks is a fash-
key, Mad Cow and Glamour Puss, Foxy ion inspired brand,
Lady and Top Dog are now all featuring for 7 to 12 year olds,
on products across Europe and Latin featuring a group of
America in the form of bags, station- girls: Eva, Honey &
ery and apparel, have all been steadily Mica. Gorgeous and
flirtatious they make
Brit Chicks a fun and
aspirational property,
concentrating on
themes such as music,
mobiles, fashion and friends - elements
the target audience are interested in. Contender Entertainment Group
A landmark series of 52 x 11 minute will showcase its property Peppa Pig,
episodes are planned in 2D animation. and promote a strong list of estab-
The series will be a fast paced, action/ lished and new properties.
comedy and will follow the dream- Since Peppa Pig’s launch in 2004, Con-
come-true story of the UK’s latest girl tender Merchandising has secured
band sensation, The Brit Chicks; Eva, over 46 licensing agreements in the
Honey and Mica, and their exciting UK.
adventures.
Secret Wings is a younger girl’s prop- Fulanitos, created by Mexican art-
erty designed to appeal to 4 to 6 year ist Gabriela Moad, started its licensing
olds. The products are designed to ap- program in 2004, signing with Mexican
peal to both parent and daughter and and international companies in coun-
to receive full endorsement in terms tries such as Germany, Greece and
102
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