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TOTAL LICENSING
LICENSING
The 27 million people
Alicom Licensing is a boutique years been perceived as a breeding spend more and more time online that make up the Nordic
brand and licensing agency that strives ground for new trends and innova- rather than in front of the television. region comprise five
to establish a brand as an evergreen, tions. Scandinavia has also long been a Interactive games, online and mobile
very different territories
through consistent and qualitative hotspot for advances in IT and is now media have therefore become strong
- Denmark, Norway, Swe-
brand building. In an increasingly ex- in the forefront of interactive game competitors to television, something
den, Finland and Iceland.
perience-driven world, the strategy to development. Some of the best-devel- licensees in many cases should take
But whilst the countries
are banded together
meet the retailer and consumer ex- oped games have been created in the into account when looking at new
under the ‘Nordic’ head-
pectations is to enhance, promote and region which has become a source for properties.
ing, in reality each of the
support the property to position it as the latest in gaming technologies. On- Often when considering taking on a
territories is individual. To
a high-quality brand that entertains line marketing has greatly increased new license, licensees in the Nordic
find out how those in the
and interacts with its target group to its market share in the Nordic and region tend to cover all of the Nor- midst of the market view
achieve intense loyalty and to make it the tendency towards the internet dic region as it is more attractive for
licensing in the region, we
an experience for the consumer. Ali- becoming the largest and most im- a licensee than taking five individual
asked the three largest
com Licensing comprises a team with portant channel through which to tar- markets. With approximately 27 mil-
licensing agents in the
25 years experience in the business, get consumers, making it increasingly lion inhabitants the Nordic region is a
area – Alicom, Kidz Enter-
tainment and Plus Licens
representing a carefully selected group more important to present properties dynamic and diversified market where
to give our readers their
of clients in all sectors. within the online and mobile realm. one property might be immensely
take on this marketplace
Christian Wallin, Brand Manager at Although television broadcasting is popular while virtually unknown in an-
and to tell us about the
Alicom gives his view on the Nordic still a vital resource, especially for li- other market. This presents a challenge
properties that they are
marketplace. censees when considering taking on for licensing agents and similar firms licensing in the region.
“The Nordic region has for many a new property, both kids and adults who wish to establish their properties
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