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TOTAL LICENSING
distribution with MGM But Flett believes that there is much
handling the licensing more to the property than nostalgia,
and marketing in strong as that is. “Fame is, really, a
the US. timeless story of young people trying
The movie is billed to make their way in the world”, he
as a modern up- explained. “It fits right into the huge
date on Alan Parker’s interest in reality shows that there is
1980s feature which at the moment. That is why the cast
spawned a generation of won’t be the big name stars but talent-
worldwide fans. ed lesser known actors
The remake is being directed for whom Fame will be
by Kevin Tancharoen who comes to their big break”.
the film world with an impressive From a licensee per-
pedigree from both the music spective, MGM believe
and television industries. The that partners will have
multi-talented dancer/chore- the best of both worlds.
ographer/director has three hit “Our licensees will have a
television series already under hot new movie and a clas-
When Fame the movie first burst
his belt including two MTV se- sic retro look”, continued
on the scene in July 1980, it took the
ries, which Tancharoen directed, Paul Flett.
world by storm.
co-created and co-produced. MGM, of course, have ex-
In Alan Parker’s Fame, teenagers were
Tancharoen made his perience of bringing clas-
selected for New York City’s High
name choreaograph- sic properties to the
School for the Performing Arts to
ing music videos and forefront of consumer’s
push their talents to the limit in order
tours for top names in attention. Rocky, Pink
to to make it big in show business.
the music world Panther and countless oth-
Later developed into a hit television
including Britney ers have been brand managed
series, the movie won three Academy
Spears, Christina as classic properties and MGM
Awards for Best Original Score, Best
Aguilera, Jessica have an undoubted expertise
sound and Best Original Song and
Simpson, and Ma- in taking existing properties to
was nominated for no less than seven
donna. new levels.
other Oscar.
When the announcement was made, “We’re able to pull together all the di-
A stage production followed together
Tancharoen said, “I grew up in this visions of the studio”, explained Paul
with a television series, which first
world, the characters in Fame are me Flett. “This means we have a real syn-
aired in 1982, and was also a winner
and my best friends. I was the danc- ergy between television, home video,
with three Golden Globes and a host
er with the number on my chest, I theatrical, merchandising and Pay TV”.
of other awards. The series ran for five
was the choreographer watching my The program for Fame will follow
years.
friends dance, then I produced and MGM’s formula that they used with
directed dancers. In a way, my whole success in Rocky.
life has been prepping me to make this “Basically, it’s a six month program
film.” with activity prior to the film lead-
MGM Consumer Products are already ing up to the DVD release”, explained
preparing for what they believe will be Flett. “An upscale apparel program will
a highly successful program. As Paul launch next Summer followed, when
Flett, Head of Marketing and Promo- the film releases, by mass market retail
tions explained, “We have already covering apparel, back to school and
created a comprehensive style guide, other categories as well as promo-
based on the original television series. tions”.
It is very retro 1980s, with styles, pat-
terns and borders that have a distinct
disco look”.
The phraseaology, too, is important.
Well known phrases from the
In March this year, MGM and Lake-
movie such as ‘I want to live for-
shore Entertainment announced that
ever’ and ‘I want to learn how
they were collaborating on a remake
to fly’ will be used to
to premiere in September next year.
great effect in the li-
Lakeshore will handle international
censing program.
142
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