190
Occupational psychology), or who require additional training in
MSc in Psychology of Advertising
psychological research methods to apply to their work environment.
Director of Studies: Mary Hargreaves.
You will take five taught modules. Three are compulsory:
Duration: 12 months full-time, 24 months part-time.
Conducting and Presenting Psychological Research; Statistics for
Entry Requirements: Applicants should hold an upper second
Psychological Research; Analysing Talk and Text. Two options
class honours degree, or its equivalent, in Psychology or any
modules are selected from a variety on offer, including topics in
related discipline.
cognitive psychology, neuroscience, developmental psychology,
Assessment: Coursework and dissertation.
social psychology, and applied aspects of psychology. In the second
IELTS: 6.5
half of the course, you will conduct an independent research project
Funding: Faculty and Departmental Bursaries - see also page 196.
supervised by a member of staff. The project is written up in the
In addition, dissertation placements will typically be supported
form of an MSc dissertation.
financially by non-academic organisations.
Further Information: www.psych.lancs.ac.uk
MSc in Developmental Psychology
This novel MSc is designed to link psychological research skills and
Director of Studies: Professor Charlie Lewis.
knowledge of human behaviour with the application domain of
Duration: 12 months full-time, 24 months part-time.
advertising. A major feature of the course is that you will undertake
Entry Requirements: Applicants should hold at least a second
your dissertation research via a placement with a commercial
class honours degree, or its equivalent, in Psychology or a related
organisation involved in developing, using or distributing public
discipline.
media and who have advertising research requirements. During the
Assessment: Extended coursework and dissertation.
course, you will experience both academic and practitioner
IELTS: 6.5
contributions, and will acquire a firm understanding of issues such as:
Funding: ESRC, Faculty and Departmental Bursaries - see also
page 196.
• What makes a successful advertising campaign, and how is
Further Information: www.psych.lancs.ac.uk
success predicted by the characteristics of people receiving
The primary aim of this MSc is to provide you with an advanced
advertising media as well as the characteristics of those who
knowledge of the methods, analytic techniques, theories and major
develop the media;
findings in a range of important sub-areas of developmental
psychology. This is achieved through a variety of teaching methods,
• What causes campaigns to fail, and how can failure be avoided
including conventional presentation of information through lectures,
by better understandings of the target audience characteristics and
interactive discussion sessions, direct practical experience of
factors that affect teams working in the advertising industries;
modelling developmental phenomena, and gathering, analysing and
presenting developmental data.
• How cognitive, social, developmental and neuropsychological
factors combine to influence the nature and interpretation of
You will take five taught modules and a research dissertation. Three
advertising communications;
of the taught modules are compulsory and cover research design
and data analysis methods as well as key themes in developmental
• The practical determinants of putting together a successful
psychology. Two modules are selected from a range of options that advertising strategy, and how best can advertising media be
focus on topics such as developmental disorders, and connectionism developed within the constraints of a commercial environment;
and development. The research dissertation allows you to develop
your ideas in the context of one-to-one supervision with members • How new technologies and media impact on the nature and
of the development psychology team. development of advertising materials and campaigns.
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