143
Employability
You will be ready to
apply for high profile
marketing roles and
graduate positions,
with an emphasis on
business/management
and marketing skills.
.lums.lancs.ac.uk/departments/marketing
www
The MRes degree is based on the MSc in Advanced Marketing It is our experience that research degrees are most likely to be
Management, which combines substantial research training with completed successfully and in good time when there is a good
subject specific knowledge in order to develop critical and
match between the interest and availability of a potential supervisor,
independent thinking. The taught element of the MRes mirrors the
the interests of the applicant and the importance and accessibility of
taught programme undertaken by the MSc students and you will
the topic.
be taught as one cohort.
RESEARCH AREAS
To proceed onto the PhD programme at Lancaster University
The size of our Department means that we have specialists in most
Marketing
Management School, you will need to achieve the required
areas of marketing study and have the capacity to supervise research
standard (usually a distinction or close to) in the MRes. You will
on a whole spectrum of marketing topics. However, for reasons of
effectiveness, we have chosen to concentrate our research efforts on
also need to have identified the availability and agreement of a
two broad research themes.
relevant supervisor.
Consumer Behaviour Research
MSc in Management and Marketing
Prof Margaret Hogg, Dr Emma Banister, Dr Maria Piacentini, Dr
Please see the entry under the Graduate Management School.
Morven McEachern, Dr Jim Freund, Dr Laura Salciuviene.
RESEARCH DEGREES
Current interests:
If you want to undertake research for either the PhD or MPhil
Children, consumer socialisation, and young consumers
degree, we will be pleased to hear from you.
Symbolic consumption and consumers’ identity projects
Sustainability and ethics
MPhil/PhD Disadvantaged and vulnerable consumers
Marketing in virtual environments
Management School:
Entry Requirements: We prefer applicants to hold an appropriate Consumer decision making
Master degree or at least an upper second class honours degree, or
equivalent, in Marketing or Management. Applicants will be accepted
Business Marketing and Purchasing
only on the basis of a draft research proposal of approximately 2,500
Prof Geoff Easton, Prof Luis Araujo, Prof Keith Blois, Dr Gillian
words.
Hopkinson, Dr Stefanos Mouzas, Dr Andrew Pressey, Dr Katy Mason,
Assessment: Original research and thesis.
Dr Peter Lenney, Dr Amanda Ryan and Dr Markus Vanharanta.
IELTS: 7.0 or TOEFL 600 (paper-based test), 250 (computer-based test),
100 (internet-based test).
This group is involved in a Europe-wide group of academics
Funding: ESRC - see also page 196.
researching business markets as networks, and can claim to be the
leading UK group working in this area.
Further Information:
www.lums.lancs.ac.uk/departments/marketing
Included in this theme are such topics as:
The Department has a lively research atmosphere with over 20
research students currently registered. The School and the
Interorganisational relationships
Department both have regular seminars and doctoral consortia.
Supply chains and marketing
Research students are expected to attend seminars and consortia,
Business models and supply networks
and to present papers at the latter. Full-time students may also be
Product-service offerings in business markets
asked to take additional research methodology courses run by the
Retail channels
School or other Faculties. Part-time students will be expected to
Managers and networks
have the required research skills or else be prepared to acquire
Negotiations and contracts
them through guided reading and activities.
Key account management and cross-functional integration
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