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MSc in Management and Marketing
Graduate Management School
Profile
Taught Course
Website
MSc in Management and Marketing
www.lums.lancs.ac.uk/postgraduate/
Number of Postgraduate Students
Location
35
The Management School
Enquiries
tel: +44 (0)1524 594767
fax: +44 (0)1524 592990
e-mail: mscm@lancaster.ac.uk
MSc in Management and Marketing Structure
You will study a number of compulsory modules:
Director of Studies: Sarah Gregory.
Duration: 12 months full-time. Learning to Manage
Entry Requirements: An upper second class honours degree, or Accounting
equivalent, in a subject which does not contain substantial amounts Economics for Managers
of management or marketing. New Venture Planning
Assessment: Combination of individual and group coursework, Financial Management
examination and dissertation. Marketing
IELTS: 7.0 or TOEFL 600 (paper-based test), 250 (computer-based Marketing Communications
test), 100 (internet-based test). Strategic Marketing
Funding: Please see page 196. Business and Consumer Behaviour
Further Information: www.lums.lancs.ac.uk/postgraduate/ Management of Organisational Change
Research Methods
The programme draws on the strengths of the Management
Dissertation
School, and provides a multi-disciplinary introduction to the
principles, problems and techniques of management and
There will also be support courses in quantitative methods, IT and
marketing. On completion of the programme you will:
academic study skills.
• be able to use management and marketing techniques drawn
Employability
Students will be ready to apply for high profile graduate
from specialist disciplines, such as accountancy, New Venture
positions, with an emphasis on business/management/marketing
Planning, Marketing Communications and Marketing Strateg
skills. Students will also be able to apply for junior marketing
• understand the nature of management and marketing, the
positions in a wide variety of firms.
complexity of organisations and how to manage change
• be numerate and aware of the benefits of statistical techniques
in managerial decision-making
• work effectively in teams
• be able to write succinct reports
• be able to define and solve complex problems
The programme has been designed to meet the needs of graduates
who normally do not have a business/ management background,
and who wish to develop skills in the full range of management
disciplines, together with marketing, such that they can be applied
in a business environment. We expect students from a wide range
of subject backgrounds to find this programme of value to them.
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