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Marketing
Profile
Research Degrees Head of Department Website
MPhil/PhD by research Prof Mararet Hogg www.lums.lancs.ac.uk/departments/marketing
Taught Courses Research Degree Enquiries Location
MSc in Advanced Marketing tel: +44 (0)1524 594767 The Management School
Management fax: +44 (0)1524 592990 George Fox Building
MRes in Advanced Marketing e-mail: b.moss@lancaster.ac.uk
Management
MSc in Management and Marketing Taught Course Enquiries
tel: +44 (0)1524 594365
Number of Postgraduate Students fax: +44 (0)1524 593928
34 e-mail: MScMarketing@lancaster.ac.uk
The Department of Marketing was established at the University of This will:
Lancaster in 1965 with the first Professor of Marketing in a UK • Enable you to think critically about the application of marketing
university. We have a thriving community of postgraduate
• Improve your abilities to overcome the problems typically
students. Doctoral students are important contributors to existing
associated with implementing marketing strategies and
programmes of research in the Department centred around
programmes
consumer research and business marketing.
• Develop your technical and interpersonal skills that are necessary
for marketing managers
TAUGHT COURSES
Structure
MSc in Advanced Marketing Management
Michaelmas and Lent Term
Director of Studies: Dr Maria Piacentini.
Reflections on Marketing Practices
Duration: 12 months full-time.
Core Skills for Research and Practice in Marketing
Entry Requirements: An upper second class honours degree, or
Developing a Critical Understanding of Marketing
equivalent, in marketing or a related business subject with a
Brand Management
substantial marketing component.
Integrated Marketing Communications
Assessment: Combination of individual and group coursework,
Managing Channels and Supply Chains
examination and dissertation.
Managing Prices and Profits in Marketing
IELTS: 7.0 (with no individual score below 6.0) or TOEFL 600 (paper-
based test), 250 (computer-based test), 100 (internet-based test).
Summer Term
Funding: Departmental Scholarships may be available – see also page
Dissertation – the dissertation is the single largest piece of work on
196.
the programme, where you have the opportunity to demonstrate
Further Information: www.lums.lancs.ac.uk/departments/marketing
the skills you have learnt in the taught modules and focus in depth
on an area of particular interest. Typically the dissertation will be
This exciting and challenging MSc is an advanced programme in
research-based, although there may be an opportunity to do an
Marketing, where the emphasis is on bringing together academic
organisational project, subject to approval by the Department.
and business excellence. Our programme is for graduates with
significant academic or work-based experience of marketing, who
MRes in Advanced Marketing Management
seek to enrich and build on their existing knowledge as a base for
successful careers in industry or the public services or for further
Director of Studies: Dr Maria Piacentini.
research study (PhD).
Duration: 12 months full-time.
Entry Requirements: An upper second class honours degree, or
The MSc has an emphasis on the integration of theory and practice
equivalent, in marketing or a related business subject with a substantial
in marketing management, providing a focus on the key problems
marketing component.
faced by marketing managers and aligning the programme with
Assessment: Combination of individual and group coursework,
the sorts of skills and knowledge required by employers.
examination and research proposal.
IELTS: 7.0 (with no individual score below 6.0) or TOEFL 600 (paper-
We draw on our links with industry, giving you the opportunity to
based test), 250 (computer-based test), 100 (internet-based test).
consider ‘real’ world issues in marketing.
Funding: Departmental Scholarships may be available – see also page 196.
Further Information: www.lums.lancs.ac.uk/departments/marketing
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