EH&S
Advancing the Environmentally
Conscious Supply Chain
Environmental performance has emerged as a differentiating factor
among the leaders in today’s highly competitive electronics
marketplace. The semiconductor industry has demonstrated a
Issue IV 2009
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broad and effective response to a global call for green products.
James Beasley, ISMI’s ESH Technology Project Manager at research
.com
consortium SEMATECH, explores the industry’s advancements in
three areas: a sustainable manufacturing supply chain, response
to emerging eco-friendly regulations, and fabrication facilities
with a reduced environmental impact. When these elements are
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collectively addressed they provide strong competitive advantage.
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mplementing and developing an incorporate transportation issues and ethical
environmentally conscious, or green, supply sourcing while considering the complete life
chain for the electronics industry represents cycle of the delivered product or service. While
one of the most effective ways in which the benefits of these initiatives to brand value
companies can demonstrate their commitment may be less tangible than energy use reductions,
and response to global climate change for many businesses achieving brand recognition
initiatives. Green awareness must permeate the and its concomitant association with the “one
entire supply chain, from the procurement of raw world concept” will represent a key to survival in
materials through production of components. By the new carbon constrained economy.
identifying and prioritizing eco-friendly activities For many, a principal driver for GSC
and features, then developing a business case initiatives is corporate responsibility—companies
for these opportunities, manufacturers and need to be able to demonstrate that they act
suppliers can achieve value and improve their responsibly on social and environmental issues.
financial performance. A report by Corporateregister.com indicates that
Many businesses have recognized that their the inclusion of environmental assurance
response to new regulations and customer statements in corporate responsibility reports
expectations will have a significant impact, and has increased every year for the past 15 years.
in response they are taking action now. Such The study stresses that these reports include
activity demonstrates a company’s commitment quantified data with timescales to differentiate
to be a leader in the green arena, which makes a them from marketing brochures.
positive contribution to brand value. Effective Before developing external supply chain
green supply chain (GSC) initiatives address processes, businesses must ensure their internal
every stage in the supply chain, not simply the environmental programs are effective. Suppliers
key upstream and downstream suppliers. They are more likely to respond positively to requests
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