SPECIAL
MARKETING AROUND
DAYS & EVENTS
NATIONAL
There is no doubt that being inventive about your marketing theme can go a long way to mak-
ing it a success, but is there an easy route to being inventive?
Tapping into the many national special days or weeks, whether celebrations or awareness
campaigns, is one of the easy ways of marketing your products or services, or just putting
your business on the map. Here we highlight those in 2010 that may be just up your street,
whether you are a small or large business.
24 - 30 January 2010 - Farmhouse Breakfast 9 May 2010 – Europe Day
Week Marks the anniversary of the day in 1950 when
This campaign aims to highlight the importance the European Union was conceived.
of breakfast and the range and quality of re-
gional breakfast produce available in the UK.
http://www.eurunion.org/welcome/EuropeDay.htm
http://tinyurl.com/yeqnd9m 12–20 June 2010 – National Bike Week
Bike Week is obviously a great introduction to
30 January - 6 February 2010 - National cycling but we want people to continue pedal-
Storytelling Week ling throughout the year.
An annual event which aims to raise awareness
of this ancient form of entertainment. Over 350
http://www.bikeweek.org.uk/
nationwide storytelling events and perform-
ances were organised this year!
21-27 June 2010 – Recycle Now Week
Annual week of nationwide recycling promo-
http://www.sfs.org.uk/
tions
8-14 February 2010 - National Marriage
http://www.recyclenowpartners.org.uk/
Week
Celebrated in churches and communities
3–17 September 2010 – National Organic
across the country - the purpose of the Week is
Fortnight
to celebrate the importance of marriage.
A nationwide celebration of organic food and
drink. The week brings together everyone from
22 February - 07 March 2010 - Fair Trade
farmers, shoppers, and more.
Fortnight
A good opportunity to encourage others to think
http://tinyurl.com/y92nb7n
about where their food comes from and how 18 September – 3 October 2010 – British
they can help people in poorer countries. Food Fortnight
A celebration of the diverse and delicious range
http://www.fairtrade.org.uk/thebigswap/
of food available in Britain.
1-31 March 2010 – National Bed Month
http://lovebritishfood.co.uk/
An awareness event organised by The Sleep
Council.
1-31 October 2010 – The Big Draw
Part of the Campaign for Drawing and happens
http://www.sleepcouncil.com/ in many different places all over the UK.
2-21 March 2010 – National Science and
http://www.thebigdraw.org.uk
Engineering Week
This takes place every March and is an oppor-
16-22 November 2010 - Enterprise Week
tunity for people of all ages to take part in sci-
Celebrating enterprise, inspiring people to turn
ence, engineering and technology activities.
their ideas in to reality and finding those that
have made an impact.
http://www.britishscienceassociation.org/web/nsew/
http://www.enterpriseuk.org/
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98