OPTIMISING OPPORTUNITIES
IN SOCIAL NETWORKING
When considering the how, the
why, the types and benefits of social
networking there is a mass of material
available. Typing a few relevant
keywords into your Internet search
browser reveals millions of resources
that might be useful.

Information sources include starting out
in social networking, foresight studies,
webinars, videos, workshops in almost
every business network, step-by-step
instructions, social media roadmaps concerning a
particular application, as well as a wealth of
academic papers, consultancy reports and articles.
So if there was one single tip to help you get into and make the
most of social networking, it would be to go to Google and type
in ‘How to get started with…’ or ‘How to social network with
Twitter/LinkedIn/FaceBook etc. But in reality you are not learning
anything new. The techniques used in online social networking are
exactly the same as face-to-face networking. There are just a few new
attitudes and techniques that you need to adopt to make it work for you.

Just as with face-to-face networking we meet people, discuss ourselves and others, we share personal
information and opinions, build relationships, and mix general chat and business conversations
together. People who are successful at online social networking do just that. Those that merely
broadcast their products or services are not usually too successful.
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