To explain further, imagine that you are at a
remember that social networking is used for
business networking event. A new member
many reasons so do not exclude those that
comes in, does not introduce themselves, and
may benefit your business in areas of research,
now and then amid others networking together
colleague communications, and partnerships.
says ‘buy my product from me’ or ‘see my new
service I have on offer’. This is known as
As for posting and contributing to social
broadcasting and should only be used now
networks remember that your objective is
and then amid the chat, opinions and
create something that’s linkable or begs to be
comments of that networking group, whether
replicated by other users. It is the viral nature
online or offline. Some experts say 75% busi-
of social media that is core to its success and
ness/brand 25% personal, others say 50-50
yours. And remember to use keywords or tags
but you will know when the time is right to
within your contributions even if it is just 140
make those business building announcements.
characters on Twitter.
Now think about eBay. If you’ve
purchased from eBay you will
know that sellers are rated by the
buyers. Social networking works
on a similar premise. To be heard
and respected within an online
networking group you must
contribute something valuable,
then people follow you, become
your online friends, or join your
network. This is achieved by
responding to other peoples’
posts, comments and blogs, and
b y c r e a t i n g i n t e r e s t i n g
conversations or topics. Then
when you make that service announcement, Once you start contributing to a social network
more people will share that information and the be sure not to get too involved that it takes too
viral part of you social networking starts to much of your time and doesn’t generate
work effectively. enough leads or awareness.
Nevertheless, you shouldn’t find a social Social networking takes time to cultivate
networking site, join and start contributing or relationships and build sales and contacts. Be
posting unless you understand Social Media sure to regularly care for your social network.
Optimisation (SMO). Again, I suggest a Don't neglect it and only use it when YOU
Google search for Social Media Optimisation need something. Remember, networking is a
as this will provide ways of making the most of two-way street!
your social networking content and allow you
to find people offering services to assist you. If of course you believe strongly in a social
media networking strategy for your business
When determining which social media sites and you cannot commit your time or feel that
are right for you, you need to consider the type you have little writing skills then you will have
of market you seek. This is important as social to consider paying someone to do it for you. If
media sites will usually have some kind of you do then ensure that you vet the person or
theme such as environment, shopping, friends, organisation first. Ask for some references and
children, hobbies, academia, technology, etc. speak to their clients to find out what
impact their social media services had on
Go to Google and search for ‘social media list’, their business.
check out some sites and pick three that suit
your business. You’ll be surprised how many Finally, remember that you need to make it as
there are. For example, if you are selling en- human as possible. People still buy from
ergy efficient products or recycled goods then people so use your networking talents online
sites like Care2 may be just up your street. For and build relationships that mean something to
consultancy LinkedIn may be better. Just your business and your potential customers.
93
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98