THIS PACKED REPORT PRESENTS FINDINGS FROM A SURVEY THAT
COVERED ATTITUDES TOWARDS GOING INTO BUSINESS, THE FULL
RANGE OF ENTREPRENEURIAL ACTIVITY GOING ON AT PRESENT, AND
THE MOTIVATIONS FOR (AND BARRIERS TO), STARTING A BUSINESS.
Definition of Thinkers, Doers and Avoiders
own a business (fully or partly), either as their
main activity or as a sideline to their normal
The primary purpose of the BERR Household
employment activities.
Survey of Entrepreneurship is to determine the
proportions of so-called ‘Thinkers’, ‘Doers’ and Thinkers are those who are not currently
‘Avoiders’ amongst adults aged 16-64 in Doers, but have recently thought about starting
England. It is important to be clear about the a business, buying into an existing business or
definitions for these three groups in the context becoming self-employed.
of this report:
Avoiders are those who are neither Doers
nor Thinkers. Doers are those who are self-employed or
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