DO YOU SELL OR
PRODUCE DRINKS?
Perception of Beverage Fizziness and Coldness
by Container Type: This new report by Dr Belinda
Winder assesses the findings of a blind tasting of
beverages, where a number of drink brands,
packaged in glass, tin cans or plastic containers,
were given to consumers to taste.

Source British Glass
www.britglass.org.uk

Get the full report here:
www.britglass.org.uk/Files/Research_on_fizziness__coldness_Nov_07_issue.pdf
TWO THIRDS OF
MEASURE SET TO BE INTRODUCED
A PINT

A new imperial glass size,
measuring two thirds of a pint,
is set to be introduced in pubs
and clubs under proposals to
change prescribed quantities of
alcohol, Science and Innova-
tion Minister Lord Drayson
announced today.
The option of pouring a two-
thirds measure follows calls
from many members of the pub
trade to allow them more
flexibility in serving draught
beer and cider, especially those
with a higher alcohol content.
The proposal is contained in the Government’s response to the National Measurement Office’s
Consultation on specified quantities – non pre-packages and food information.
Science and Innovation Minister Lord Drayson said: “There is no question of replacing the British pint,
but introducing the option of a new imperial measure is good news for consumers, providing them
with more choice. And the majority of respondents to the consultation supported our view that the
two-thirds of a pint measure will also offer greater flexibility for landlords, while not imposing any extra
burden on them.”
The consultation sought the views of consumer bodies, retailers, licensed premises and other inter-
ested parties. The proposals will require changes to legislation, which the Government will bring for-
ward at the first available opportunity.
Read the full report at: www.nmo.bis.gov.uk/news/newsarticle.aspx?ID=148
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