If you're a local business owner,
you'll know that Google plays a role
in helping customers find you.
They will search on
Google.com,
Google.co.uk or in Google Maps, comes
across your listing, clicks on it to see
your reviews, website link and details,
and then gets directions to your location.
It couldn’t be easier. But could you do
with knowing more?
Now, imagine if there was a way for you
to get a better understanding of how
those customers are finding you. Did
they search for "pizza" or "pasta" to get to
the listing for your Italian restaurant? Do they live across town, but drive miles for your great
selection of camping gear? What happens to traffic to your new dental practice when you start
advertising in the local paper? With information like that, you'd be able to make better informed
decisions on how to drive more traffic to your listing and attract more customers.
Now you'll be able to do just that, thanks to the dashboard feature Google has in the Local Business
Center (LBC). The LBC is a free tool that enables business owners to control the content of their
business listings as they appear in Google Search and Google Maps.
All you have to do is claim your listing in the LBC and go through a quick verification process to get
access. Just visit
www.google.com/lbc
A SHORT GUIDE
FLEXIBLE WORKING IS ABOUT ADOPTING AN
ALTERNATIVE APPROACH TO THE WORK
TO FLEXIBLE WORKING
PATTERN AND LOCATION OF A BUSINESS’S
EMPLOYEES. FLEXIBLE WORKING CAN ALSO
ALLOW WORKERS TO BE MORE MOBILE.
Adopting a flexible approach has been shown to increase staff commitment and
motivation, and to improve relations between employers and employees. It can also
allow some businesses to cut costs and increase productivity.
Several guides are available for businesses and this short guide covers:
the law around flexible working
case studies of innovative working in small businesses
key principles for implementing new ways of working
six steps to creating a more flexible workplace
Q&A section
directory of useful contacts
Download a copy of the guide and other guides here
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98