p Ph Ba
Photos Backup
o Em Up
Data
Email Upload
Priority
MANY CONTENT PROVIDERS AND SEARCH
ENGINES HAVE MADE COMPLANTS TO THE
Us Co
INTERNET’S GOVERNING BODIES ABOUT
User Content
HOW ISP’S REGULATE THEIR TRAFFIC. IN
FACT, ONE ISP WAS RECENTLYSLAPPED ON
THE LEGAL WRIST FOR REDUCING THE
PRIORITY ON USERS AND SITES THAT USE
BITTORRENT (A TYPE OF FILE SHARING).
Who should pay - the companies that
create content, or the ISP’s that create the
channel for us to view that content?
How to charge
Web 2.0
They could charge us for what Web 2.0 has another issue
we use, or give priority to facing it - its ‘financial model’.
certain data e.g. VoIP (phone Rarely does it create an
calls through the Internet). But income, from its content or
this is still very debatable, and online service. This is an issue
content creators want laws for any online business
introduced to guarantee that investor. A Financial Times
all data is treated equally. At a rticle tells us: "Many
present a content provider members of the Web 2.0
such as the BBC, for example, generation of internet
can take up as much companies have so far
bandwidth as it likes by produced little in the way of
providing an online TV service revenue, despite bringing
without paying for it. The abou t some significant
Internet Services Providers changes in online behaviour,
(ISPs) in the UK have according to some of the
complained to the BBC about entrepreneurs and financiers
the impact of their iPlayer behind the movement." This in
service, but all the BBC had to itself may slow down the
say was that viewers have heavy bandwidth issue and
paid their ISPs for the right to give us more time but it will
download whatever they want. continue to grow.
continued overleaf
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