HOW MUCH
SHOULD YOU CHARGE FOR YOUR SERVICES?
Knowing how much to charge, be it for a product, a meal, a service or labour, is difficult when you
are starting out in business. You can research the market, checking out local competitors, only to
find yourself intimidated by the range of prices or fees. It might seem reasonable to charge less than
the competition to attract more customers and gain a foothold in the market. How else are you to
build up your business?
For instance, my father-in-law But in reality the customers
in his sixties has decided to that really count will be
become a self employed the ones who appreciate
landscape gardener – and a that years of experience are
damn good one he is too, worth more than a cut-price
having spent over 40 years in deal. There are more people
the building trade, 10 of out there who want a service
them gaining landscaping provider they can respect
experience. Yet his first for his or her guidance,
instinct was to charge a fee expertise and reliability
that gave him a barely than want a cheap job
acceptable income. Having with all the likely problems
no knowledge of his that can bring. Ultimately it’s
competition’s prices he based about attracting the right type
his on what he thought his of customer, one who prefers
labour was worth. added value.
Continued overleaf

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