ADVERTISING!
WANT TO LEARN MORE
Did you find the Advertising on Television in this
issue of biz-mag interesting? Would you like to
learn more? Then why not register your interest
so we can notify you of any seminars, workshops
or talks relating to just that.
Just visit
www.biz-mag.co.uk/interest.html and
use the form and you’re done!
5 ways to improve your
And don’t forget that we also have further information
on producing a TV ad in this issue of biz-mag too! See
cash flow
page 60.
Increas
LA
ou increase your pric
TRADE ESTIMA
TEST UK REGIONAL
TES
1
e Your Prices
If y es by 5 or even 10% across
the board, you've got heaps more profitability. And
try to get clients to spend that extra £10 or more.
UK Regional Trade in Goods estimates are released for Invite Past Customers to Buy From You Again.
the first quarter of 2009.
Make them an offer, have a VIP sale night, give them
a gift cheque to pay for the first part of their purchase,
Exports
send them a monthly newsletter, let them know that
you wa
2
nt their business.
Total value of UK exports for the 12 months ending
March 2009 was £243,018m. This is a fall of
£17,174m (7.6%) compared to the 12 months ending
March 2008.
Change Your Trading Terms
Get your sales income in as quick as possible. If you're
at 30 days, change it to 14, 7 or even COD. The
The number of exporters in the UK for Quarter 1
2009 compared with the same quarter last year,
quicker your turnaround, the better your cash flow.
decreased by 0.4 per cent to 49,126.
3 .
Imports
Pay Out Slowly
You may be paying on 30 days. Yet suppliers may
The total value of UK imports for the 12 months
ending March 2009 was £333,052m. This was a rise
accept 45 or 60. Consider paying on your credit
of £14,922m (4.7%) compared to the previous 12
cards. Try and follow the 7/60 rule. Have your
months.
money come in wi
4
thin 7 days, and pay your bills
around 60 days.
The number of importers in the UK for Quarter 1
2009 compared with the same quarter last year,
decreased by 6.9 per cent to 70,068.
Use Only Profitable Marketing
Stop wasting money on marketing that isn't bringing
you in any money. If you are not marketing, start
Information on the methodology used for the
testing some small ads/flyers/e-mails and keep
Regional Trade Statistics time series can be
going until you find something that works, with an
obtained from the National Statistics website on
offer that wo
5
rks in an ad that works.
www.statistics.gov.uk and also on the trade
statistics information website
www.uktradeinfo.com.
Want to learn more about cash flow? Register
your interest today at
readers@biz-mag.co.uk
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