What are the common benefits?

 If you already produce a print version, an easy conversion to PDF means wider distribution at
no further cost. This increases the return on your investment in print design, writers’ fees etc.

 Cut - or even cut out - printing, packaging and postage costs.

 Provide staff with a quality sales tool, enabling them to send copies immediately to new
clients, readers and advertisers.

 Provide website visitors with additional content, exciting animated graphics and
accompanying sound.

 Extend information through links and media contact.

 Promote instant access via any computer with an Internet connection – anywhere in the world.

 Carry your entire promotional pitch on a laptop to trade fairs, etc.

 Flaunt your green credentials.


What are the most common features?

 Zoom with as well as shortcut keys
& an accessible text-only version
that integrates with screen-readers
for the blind & partially sighted

 Download offline versions

 Full stats package to measure
effectiveness, such as pages viewed
& links clicked etc, which in turn allows
you to see how effective advertising is.

 Optional DRM (Digital Rights
Management) facility allowing you to
protect paid-for magazines.

 Opt-in database using email
collection facility.

 Hosting and live web addresses and,
email links usually at no extra cost.

So, it all adds up to something quite
positive and next time you think of print,
think digital as well. It could open new
markets and brand awareness. Something
we should all aim for as business owners.

Source: APA, Marketing, & ADK Ltd
www.apa.co.uk
www.brandrepublic.com/marketing/
www.adk.ltd.uk
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