Questionnaires were sent to over 99,000 current digital magazine readers of 110 different
publications representing 33 publishers. Over 12 per cent of recipients completed the survey.

Other highlights of the survey include:

 Digital readers remain highly engaged with
advertisers. In 2007, 90% took some type of
action with a product or service. The majority of
respondents, 65%, visited an advertiser’s website.

 Digital readers are using digital archives for
convenient reference and storage. Over 89% of
respondents use the digital archives to
find specific articles.

 Digital editions are not just for “Generation X”. The
typical reader is a professional, with the median
reader-age of 45 years, having over 17.5 years of
experience in industry.

For a detailed breakdown of the survey
visit www.texterity.com/survey/.

So what does producing a digital publication entail?
With the help of ADK, producers of biz-mag, we look at the
most common benefits and features.

It is good to see how digital
publishing can enhance your business. What could you
use it for? How can you apply it to your business
or marketing objectives. Here are some examples :



Digital publications can be used for:
company brochure or magazine
trade/retail catalogue and promotions
periodicals and supplements
newsletters and reports
photograph albums
menus and travel guides
interactive books
manuals and technical documents
directories and maps

73
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98