Digital Magazine and Newspaper Editions: Best Practice Cases
Vendor Description

Vendor Name: YUDU Media
History and Background
YUDU Media evolved out of Digital Alternatives, which was formed in 2002. By 2005,
the company had established itself as the UK’s leading provider of digital editions and
had built a customer relationship management system capable of international
operation, which is supported by the company’s reseller/partner network.
YUDU Media resulted from the company’s desire to offer its customers an online, on-
demand application that would enable them to publish their own digital editions. The
company was rebranded in 2007, launching its YUDU Publishing platform in March
2007 and YUDU Publishing Pro on-demand Web interface in June 2007.
Vendor Type
Digital Edition Platform — hosted
Philosophy
YUDU Media’s aim is to provide innovative yet simple digital publishing solutions for
consumers all over the world — to converge the format of print with video and audio
and engage the reader with a fully interactive online reading experience. YUDU Media
is all about taking the industry beyond its current boundaries and devising innovative
solutions that address customer needs with advanced technology that is both easy to
use and fully accessible. Their aim is to create on-demand platforms that offer
publishers full control over their publishing processes, for effortless digital edition
publishing that complements and strengthens their online strategies. They pride
themselves for providing esceptional customer service; always willing to go the
extramile for customers and partners. YUDU offers a quality, free publishing product
for individuals and small businesses, and a high-end, paid-for product for publishers
who require advanced features for more-professional publications.
Technology Description
YUDU’s digital edition platform is geared towards publishers of catalogs, brochures,
magazines, and other types of publications. It is based on Flash format with embedded
JPEG images, HTML containing text content, and XML files containing configuration
information.
YUDU offers two different editions of publishing product: YUDU Freedom and YUDU
Publishing Pro. Both products encode text in Flash files with graphical vectors for
virtually infinite scalability of viewing; to take advantage of this feature, the user
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