Digital Magazine and Newspaper Editions: Best Practice Cases
quickly and within context – all within a Web browser, in the document’s original
format.
Services Offered
Olive Software makes its technology available as licensed software or as a hosted
solution. Olive can host the digital edition itself, or one of Olive’s three resellers can do
it. Most of Olive’s magazine publisher customers use a hosted solution; for newspapers,
about half run the software themselves, while the other half use a hosted solution.
Olive offers a wide range of professional services related to content transformation and
production, including:
� Document Conversion: transformation of hardcopy or microfilm/microfiche
into XML, including integration with the customer’s content management
system, metadata schemes, and IT environment.
� Microfilm Digitization: Olive is set up to handle the complete workflow of
microfilm and microfiche digitization, including scanning to TIFF,
segmentation into logical content components, XML creation, tagging, and
indexing.
� Production: production services for digital publications.
� Hosting: Olive can host a digital publication on its own servers or license the
server software to the publisher for hosting on its own infrastructure.
Olive also offers a complete range of training courses for content transformation as well
as ActivePaper and ViewPoint product installation, configuration, administration, and
customization.
Publisher Interfaces
Publishers can submit content to Olive in PDF or microfilm/microfiche formats, as
described above.
Olive offers subscription management services for digital editions in various ways:
� For those publishers who wish to maintain separate subscriber databases for
their digital editions, Olive offers subscriber management services through its
partnership with ClickShare. For controlled-circulation B-to-B magazines,
ClickShare can also handle subscription forms that collect demographic and
other user information.
� Some resellers offer subscription management functionality themselves.
� Publishers that license Olive’s software (mainly newspaper publishers) integrate
their own print subscriber management systems with their digital editions.
Olive also partners with Informz for fulfillment services: Informz processes lists of
email addresses and sends out notifications of newly available digital editions.
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