� What are the opportunities and threats posed by demand for original online
content under the same brand umbrellas as digital editions?
� What is the effect of the growth of online advertising on the business drivers for
digital editions?
Outline
This report is divided into five sections, which are as follows:
� Section One: The Data – Summaries of the data that we compiled from a
combination of audited sources (BPA and ABC) and our sponsoring vendors,
together with rationales for aggregating data in this emerging market.
� Section Two: Best Practice Cases – Case studies of successful digital
edition deployments, along with descriptions of the technologies offered by the
vendors that they used, which sponsored this study. We offer our conclusions on
best practices represented by each of these case studies.
� Section Three: Buyer’s Guide – an explanation of features, functions,
technologies, and interfaces offered by the majority of digital edition providers
today, along with some hints on how to pick the right ones for your needs.
� Section Four: Visionaries – we had the good fortune to capture the thoughts
of five widely respected publishing industry visionaries regarding successful
uses of digital editions and their place and trajectory in the publishing market;
we share their insights here.
� Section Five: Conclusions – we conclude the report with our observations
and predictions about the digital edition market.
While individual publishers and vendors tend to use the terms edition and version
interchangeably, for the sake of consistency and to avoid confusion, we have elected
to use editions and digital replica editions throughout this report.
We wish to thank our sponsors for their steadfast support of this study and for their
diligence in helping us to interview some truly amazing industry executives. We also
thank all of the people that agreed to be interviewed for this study and those people
who provided data and other insights into the development of this fast-moving market.



©2008 Gilbane Group, Inc. iv http://gilbane.com