Digital Magazine and Newspaper Editions: Best Practice Cases
Nxtbook
Bentley Systems
Helping to improve the world’s infrastructure
Bentley Systems (www.bentley.com) provides software for the lifecycle of the world’s
infrastructure. The company’s comprehensive portfolio for the building, plant, civil, and
geospatial verticals spans architecture, engineering, construction (AEC), and
operations. With revenues now surpassing $400 million annually, and more than
2,000 colleagues around the world, Bentley is the leading provider of AEC software to
the Engineering News-Record Top 500 Design Firms and major owner-operators and
was named the world’s No. 2 provider of GIS/geospatial software solutions in a recent
Daratech research study.
BE Magazine (www.be.org/en-US/Be%20Magazine) is a quarterly
corporate magazine produced by Bentley Systems. It is a horizontal
publication that targets small to large architectural, engineering, and
construction firms and owner/operators in four main sectors:
building, civil, geospatial, and plant. The theme of the publication is
“improving the world’s infrastructure” with a sub-theme of
“collaborating across the distributed enterprise”. BE Magazine is
available to subscribers only in a digital format and is sent via HTML
email to 200,000+ of their customers and prospects. They typically print 20,000 copies
for distribution at trade shows, seminars, and Bentley-sponsored events. Carol Minton
is the Editor in Chief of BE Magazine. It has been her vision to develop a completely
digital corporate magazine to serve the Bentley Systems community.
Nxtbook Media, LLC (www.nxtbookmedia.com)
transforms the way people read on the Internet.
Working with magazine publishers, catalog
publishers, and corporate marketers, they find ways to leverage traditional print
material for optimized use online. The Nxtbook team provides publishers with a service
that reduces their costs while simultaneously expanding the reach and effectiveness of
their materials. In doing so, the readers of our digital editions enjoy a media-rich
experience that causes them to return to participating publishers' digital editions and
Web-sites time and time again.
The Challenge
BE Magazine’s goal is to engage an extremely large number of BE users in a format that
combines text, images, HTML, animation, audio, and video in a single media-rich
environment while featuring a value-add for advertisers by providing individual ad-
specific metrics that are superior to general circulation numbers, bingo card responses,
and pass-along readership estimates.

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